Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
Prior works on Kuwaiti banks showed that local banks face numerous challenges. An example of such challenges is customer shift to foreign banks. A key reason behind this challenge is the lack of effective digital banking services, which results in lower levels of customer satisfaction and hence c...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105956/1/FARAJ%20M.FA.J%20ALDAIHANI%20-IR.pdf |
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