A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce

Developing countries such as Iran are facing difficulties to establish e-commerce as part of their economics activities. Previous studies have shown that trust is one of the most important factors affecting the growth of e-commerce. The primary aim of this study is to develop a conceptual framewo...

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Main Author:	Meskaran, Fetemeh
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	Electronic Commerce - Iran Business enterprises - Computer networks.
Online Access:	http://psasir.upm.edu.my/id/eprint/12443/1/FSKTM_2010_4A.pdf
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id	my-upm-ir.12443
record_format	uketd_dc
spelling	my-upm-ir.124432013-05-27T07:52:17Z A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce 2010-06 Meskaran, Fetemeh Developing countries such as Iran are facing difficulties to establish e-commerce as part of their economics activities. Previous studies have shown that trust is one of the most important factors affecting the growth of e-commerce. The primary aim of this study is to develop a conceptual framework for Iranian customer trust in Business-to-Customer (B2C) e-commerce by identifying the antecedents and consequences of trust. A survey was conducted on Tehran customers in Iran through a set of questionnaires. Collected survey data are analyzed by using SPSS software based on 11 hypotheses. The proposed conceptual framework called ITM (Iran Trust Model), which is founded on the accepted hypotheses. In ITM model, two additional influencing factors are introduced and ineffective antecedents of trust are removed. The additional factors include the type of payment and reputation, which are two main antecedents of customer trust. The next factor is recommendation of friends as a type of reputation. A prototype of an online shopping website is implemented to validate the framework. The deployment of ITM in the shopping website has increased the rate of visitors to the website. An increase in the rate of visitors signals an increase in customer’s willingness to buy. This model concludes that improved trust affects on attitude and risk, and finally on willingness to buy. Electronic Commerce - Iran Business enterprises - Computer networks. 2010-06 Thesis http://psasir.upm.edu.my/id/eprint/12443/ http://psasir.upm.edu.my/id/eprint/12443/1/FSKTM_2010_4A.pdf application/pdf en public masters Universiti Putra Malaysia Electronic Commerce - Iran Business enterprises - Computer networks. Faculty of Computer Science And Infomation Technologi English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Electronic Commerce - Iran Business enterprises - Computer networks.
spellingShingle	Electronic Commerce - Iran Business enterprises - Computer networks. Meskaran, Fetemeh A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce
description	Developing countries such as Iran are facing difficulties to establish e-commerce as part of their economics activities. Previous studies have shown that trust is one of the most important factors affecting the growth of e-commerce. The primary aim of this study is to develop a conceptual framework for Iranian customer trust in Business-to-Customer (B2C) e-commerce by identifying the antecedents and consequences of trust. A survey was conducted on Tehran customers in Iran through a set of questionnaires. Collected survey data are analyzed by using SPSS software based on 11 hypotheses. The proposed conceptual framework called ITM (Iran Trust Model), which is founded on the accepted hypotheses. In ITM model, two additional influencing factors are introduced and ineffective antecedents of trust are removed. The additional factors include the type of payment and reputation, which are two main antecedents of customer trust. The next factor is recommendation of friends as a type of reputation. A prototype of an online shopping website is implemented to validate the framework. The deployment of ITM in the shopping website has increased the rate of visitors to the website. An increase in the rate of visitors signals an increase in customer’s willingness to buy. This model concludes that improved trust affects on attitude and risk, and finally on willingness to buy.
format	Thesis
qualification_level	Master's degree
author	Meskaran, Fetemeh
author_facet	Meskaran, Fetemeh
author_sort	Meskaran, Fetemeh
title	A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce
title_short	A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce
title_full	A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce
title_fullStr	A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce
title_full_unstemmed	A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce
title_sort	conceptual framework of iranian consumer trust in business to customers electronic commerce
granting_institution	Universiti Putra Malaysia
granting_department	Faculty of Computer Science And Infomation Technologi
publishDate	2010
url	http://psasir.upm.edu.my/id/eprint/12443/1/FSKTM_2010_4A.pdf
_version_	1747811367684931584

A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce

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