Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction

The purpose of this study was to investigate foreign and domestic tourists’ perception,experience, satisfaction, motives and revisit intentions on Muay Thai event in Thailand. This study used the Leiper theory and the Theory of Planned Behavior (TPB), to examine tourists’ satisfaction, sport event a...

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Main Author:	Popa, Arporn
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Muay Thai Sports tourism Sports and tourism
Online Access:	http://psasir.upm.edu.my/id/eprint/59305/1/FPP%202015%2017IR.pdf
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id	my-upm-ir.59305
record_format	uketd_dc
spelling	my-upm-ir.593052018-02-28T08:31:07Z Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction 2015-05 Popa, Arporn The purpose of this study was to investigate foreign and domestic tourists’ perception,experience, satisfaction, motives and revisit intentions on Muay Thai event in Thailand. This study used the Leiper theory and the Theory of Planned Behavior (TPB), to examine tourists’ satisfaction, sport event attributes and sport motivation.Data were collected from 417 subjects, comprising foreign (50.1%) and domestic (49.9%) tourists attending Muay Thai events at Sanam Muay Rajadamnern stadium and Sanam Muay Lumpini stadium in Thailand. Foreign tourists’ monthly income was higher than domestic tourists. Event information sources (Marker Element) in Thailand among foreign and domestic tourists showed that both foreign and domestic tourists received Muay Thai information at their home or office via using several types of information sources such as from word of mouth communication, electronic communication, and mass communication. The mean scores of Muay Thai attributes actually experienced by foreign tourists ranged from 2.77 (SD = 1.95) to 5.92 (SD = 1.22),while mean scores for Muay Thai attributes for domestic tourists ranged from 4.00 (SD = 1.98) to 5.79 (SD = 1.21).The mean scores of Muay Thai attributes for both tourists were similar with the mean scores of tourists’ Motives for Attending Muay Thai events in Thailand from 2.38 (SD = 1.86) to 6.16 (SD = 1.55)for foreign tourists and from 4.07 (SD = 2.08) to 5.81 (SD = 1.50)for domestic tourists. In addition, the finding also indicated that all attributes dimensions were significantly correlated with behavioral intention to attend the Muay Thai event for both foreign and domestic tourists. However, the relationship between the attributes of Muay Thai experienced by foreign tourists were not significantly correlated with their attitudes,subjective norms and perceived behavioral control towards the event, while for domestic tourists, Muay Thai attributes were significantly correlated with these variables. The finding of this study suggests the best predictor of behavioral intentions in attending future Muay Thai event for domestic tourists was satisfaction (R2 change = 0.502), while foreign tourists was subjective norm (R2 change = 0.251). Muay Thai Sports tourism Sports and tourism 2015-05 Thesis http://psasir.upm.edu.my/id/eprint/59305/ http://psasir.upm.edu.my/id/eprint/59305/1/FPP%202015%2017IR.pdf text en public doctoral Universiti Putra Malaysia Muay Thai Sports tourism Sports and tourism Faculty of Educational Studies
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Muay Thai Sports tourism Sports and tourism
spellingShingle	Muay Thai Sports tourism Sports and tourism Popa, Arporn Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
description	The purpose of this study was to investigate foreign and domestic tourists’ perception,experience, satisfaction, motives and revisit intentions on Muay Thai event in Thailand. This study used the Leiper theory and the Theory of Planned Behavior (TPB), to examine tourists’ satisfaction, sport event attributes and sport motivation.Data were collected from 417 subjects, comprising foreign (50.1%) and domestic (49.9%) tourists attending Muay Thai events at Sanam Muay Rajadamnern stadium and Sanam Muay Lumpini stadium in Thailand. Foreign tourists’ monthly income was higher than domestic tourists. Event information sources (Marker Element) in Thailand among foreign and domestic tourists showed that both foreign and domestic tourists received Muay Thai information at their home or office via using several types of information sources such as from word of mouth communication, electronic communication, and mass communication. The mean scores of Muay Thai attributes actually experienced by foreign tourists ranged from 2.77 (SD = 1.95) to 5.92 (SD = 1.22),while mean scores for Muay Thai attributes for domestic tourists ranged from 4.00 (SD = 1.98) to 5.79 (SD = 1.21).The mean scores of Muay Thai attributes for both tourists were similar with the mean scores of tourists’ Motives for Attending Muay Thai events in Thailand from 2.38 (SD = 1.86) to 6.16 (SD = 1.55)for foreign tourists and from 4.07 (SD = 2.08) to 5.81 (SD = 1.50)for domestic tourists. In addition, the finding also indicated that all attributes dimensions were significantly correlated with behavioral intention to attend the Muay Thai event for both foreign and domestic tourists. However, the relationship between the attributes of Muay Thai experienced by foreign tourists were not significantly correlated with their attitudes,subjective norms and perceived behavioral control towards the event, while for domestic tourists, Muay Thai attributes were significantly correlated with these variables. The finding of this study suggests the best predictor of behavioral intentions in attending future Muay Thai event for domestic tourists was satisfaction (R2 change = 0.502), while foreign tourists was subjective norm (R2 change = 0.251).
format	Thesis
qualification_level	Doctorate
author	Popa, Arporn
author_facet	Popa, Arporn
author_sort	Popa, Arporn
title	Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
title_short	Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
title_full	Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
title_fullStr	Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
title_full_unstemmed	Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
title_sort	perception, motivation, satisfaction and revisit intention on muay thai event as a sport tourist attraction
granting_institution	Universiti Putra Malaysia
granting_department	Faculty of Educational Studies
publishDate	2015
url	http://psasir.upm.edu.my/id/eprint/59305/1/FPP%202015%2017IR.pdf
_version_	1747812238549319680

Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction

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