Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia

Ecotourism in Malaysia is emerging as one of the most popular tourism niches and attracts a lot of tourists to the country. In line with its rising importance, preservative actions must also be conducted to ensure the sustainability of the ecotourism sites. Naturally, the most suitable person to del...

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Main Author:	Hashim, Mustakim
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Tourism - Malaysia - Pahang National Park Consumer satisfaction - Malaysia - Pahang National Park Tour guides (Persons) - Malaysia - Pahang National Park
Online Access:	http://psasir.upm.edu.my/id/eprint/70092/1/FH%202016%203%20IR.pdf
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id	my-upm-ir.70092
record_format	uketd_dc
spelling	my-upm-ir.700922019-08-22T02:39:39Z Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia 2016-09 Hashim, Mustakim Ecotourism in Malaysia is emerging as one of the most popular tourism niches and attracts a lot of tourists to the country. In line with its rising importance, preservative actions must also be conducted to ensure the sustainability of the ecotourism sites. Naturally, the most suitable person to deliver this objective is the nature guide as they are the front liners that meet, greet and accompany the visitors to designated sites. However, there are complaints regarding the services provided by the guides. Therefore, this study tries to explore how nature guide can play their role in order to meet the visitors’ expectations and ensure their satisfaction at the Pahang National Park (PNP). In achieving the objective, the study applies a framework based on the extended Modern Tour Guide Model (MTGM). This study explores the visitors’ expectation towards the roles played by the nature guide and simultaneously evaluates the performance of the guides. In addition, the Disconfirmation Theory was adapted as the basis to examine visitors’ satisfaction by using the discrepancies between expectation and the performance (P-E). Gap analysis was further used to examine the satisfaction level among the visitors. 384 visitors of Pahang National Park in Kuala Tahan who used the nature guide service completed the distributed questionnaires. The analyses involved in this study are the descriptive analysis, paired and independent sample T-tests, and gap analysis. Findings of this study show high expectations among the visitors of PNP and the performance of the nature guide was highly rated. Comparing the feedback from the local and foreign visitors, local visitors demonstrated higher expectations as well as higher rating for the nature guide’s performance compared to their foreign counterparts. The overall result shows the visitors of PNP are satisfied with all the roles played by the nature guides except as the motivator of responsible behaviour. The gap values for the roles that are satisfied by the visitors range from 0.39 to 0.02. The only negative value recorded is for the motivator of responsible behaviour role which is -0.07. Further investigation reveals that the roles in resource management are worthy for consideration. Therefore, results for roles involving theenvironment were not significant. These findings highlight the need for the nature guide to overcome this situation. Specific or focused training like environmental interpretation can help in improving the services of the nature guide at TNP. This kind of training can be implemented in the continuous tourism-related education (CTRE) courses that are compulsory during licenses renewal. Tourism - Malaysia - Pahang National Park Consumer satisfaction - Malaysia - Pahang National Park Tour guides (Persons) - Malaysia - Pahang National Park 2016-09 Thesis http://psasir.upm.edu.my/id/eprint/70092/ http://psasir.upm.edu.my/id/eprint/70092/1/FH%202016%203%20IR.pdf text en public masters Universiti Putra Malaysia Tourism - Malaysia - Pahang National Park Consumer satisfaction - Malaysia - Pahang National Park Tour guides (Persons) - Malaysia - Pahang National Park
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Tourism - Malaysia - Pahang National Park Consumer satisfaction - Malaysia - Pahang National Park Tour guides (Persons) - Malaysia - Pahang National Park
spellingShingle	Tourism - Malaysia - Pahang National Park Consumer satisfaction - Malaysia - Pahang National Park Tour guides (Persons) - Malaysia - Pahang National Park Hashim, Mustakim Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia
description	Ecotourism in Malaysia is emerging as one of the most popular tourism niches and attracts a lot of tourists to the country. In line with its rising importance, preservative actions must also be conducted to ensure the sustainability of the ecotourism sites. Naturally, the most suitable person to deliver this objective is the nature guide as they are the front liners that meet, greet and accompany the visitors to designated sites. However, there are complaints regarding the services provided by the guides. Therefore, this study tries to explore how nature guide can play their role in order to meet the visitors’ expectations and ensure their satisfaction at the Pahang National Park (PNP). In achieving the objective, the study applies a framework based on the extended Modern Tour Guide Model (MTGM). This study explores the visitors’ expectation towards the roles played by the nature guide and simultaneously evaluates the performance of the guides. In addition, the Disconfirmation Theory was adapted as the basis to examine visitors’ satisfaction by using the discrepancies between expectation and the performance (P-E). Gap analysis was further used to examine the satisfaction level among the visitors. 384 visitors of Pahang National Park in Kuala Tahan who used the nature guide service completed the distributed questionnaires. The analyses involved in this study are the descriptive analysis, paired and independent sample T-tests, and gap analysis. Findings of this study show high expectations among the visitors of PNP and the performance of the nature guide was highly rated. Comparing the feedback from the local and foreign visitors, local visitors demonstrated higher expectations as well as higher rating for the nature guide’s performance compared to their foreign counterparts. The overall result shows the visitors of PNP are satisfied with all the roles played by the nature guides except as the motivator of responsible behaviour. The gap values for the roles that are satisfied by the visitors range from 0.39 to 0.02. The only negative value recorded is for the motivator of responsible behaviour role which is -0.07. Further investigation reveals that the roles in resource management are worthy for consideration. Therefore, results for roles involving theenvironment were not significant. These findings highlight the need for the nature guide to overcome this situation. Specific or focused training like environmental interpretation can help in improving the services of the nature guide at TNP. This kind of training can be implemented in the continuous tourism-related education (CTRE) courses that are compulsory during licenses renewal.
format	Thesis
qualification_level	Master's degree
author	Hashim, Mustakim
author_facet	Hashim, Mustakim
author_sort	Hashim, Mustakim
title	Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia
title_short	Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia
title_full	Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia
title_fullStr	Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia
title_full_unstemmed	Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia
title_sort	foreign and domestic visitors' perceived satisfaction of the roles of nature guide at pahang national park, malaysia
granting_institution	Universiti Putra Malaysia
publishDate	2016
url	http://psasir.upm.edu.my/id/eprint/70092/1/FH%202016%203%20IR.pdf
_version_	1747812758238265344

Foreign and domestic visitors' perceived satisfaction of the roles of nature guide at Pahang National Park, Malaysia

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