Consumer purchasing behavior towards honey in Malaysia

Honey already exists in the world millennia years ago. It is commonly used in daily lifestyle such as drink and energy booster at that time. Apart from that, it is also treated as traditional and natural supplement. In ancient time, humans already started to use it as traditional medicine. Nowadays,...

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Main Author:	Ee, Pey Wen
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Consumer behavior Honey - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/70377/1/FP%202017%2031%20IR.pdf
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id	my-upm-ir.70377
record_format	uketd_dc
spelling	my-upm-ir.703772019-08-16T07:34:42Z Consumer purchasing behavior towards honey in Malaysia 2016-12 Ee, Pey Wen Honey already exists in the world millennia years ago. It is commonly used in daily lifestyle such as drink and energy booster at that time. Apart from that, it is also treated as traditional and natural supplement. In ancient time, humans already started to use it as traditional medicine. Nowadays, medical technology has advanced by leaps and bounds and thus becoming a standard globally. People trusts in the advance medical technology instead of the traditional medicine such as honey. However, there are certain of peoples who still believed on the health benefit provided by honey. Moreover, the world population of human living in this world is around 7 billion which still increasing year by year. The production of honey is still far from enough to fulfil the human’s needs and wants. In addition, humans thought is varies from each other, therefore humans has different perceptive toward the health benefit provided by honey. Thus, the main purpose of this study is to determine the factors influence the consumer purchasing behaviour towards honey in Malaysia. A survey was conducted among 1018 respondents from each states of Malaysia. In this study, theory of reasoned action model has been adapted in order to have a better and clear understanding towards the consumer purchasing behaviour. Besides that, the data analyses were conducted by descriptive analysis, reliability analysis, factor analysis and multiple regression analysis. The factors that extracted from the factors analysis are health benefit, brands, colour, price, and taste. Based on the multiple regression analysis, the correlation has shown relationship between the factors and the consumer purchasing intention is low correlation but the F ratio is highly significant. Therefore, it has indicated that the honey purchaser is suitable in the model. Consumer behavior Honey - Malaysia 2016-12 Thesis http://psasir.upm.edu.my/id/eprint/70377/ http://psasir.upm.edu.my/id/eprint/70377/1/FP%202017%2031%20IR.pdf text en public masters Universiti Putra Malaysia Consumer behavior Honey - Malaysia
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Consumer behavior Honey - Malaysia
spellingShingle	Consumer behavior Honey - Malaysia Ee, Pey Wen Consumer purchasing behavior towards honey in Malaysia
description	Honey already exists in the world millennia years ago. It is commonly used in daily lifestyle such as drink and energy booster at that time. Apart from that, it is also treated as traditional and natural supplement. In ancient time, humans already started to use it as traditional medicine. Nowadays, medical technology has advanced by leaps and bounds and thus becoming a standard globally. People trusts in the advance medical technology instead of the traditional medicine such as honey. However, there are certain of peoples who still believed on the health benefit provided by honey. Moreover, the world population of human living in this world is around 7 billion which still increasing year by year. The production of honey is still far from enough to fulfil the human’s needs and wants. In addition, humans thought is varies from each other, therefore humans has different perceptive toward the health benefit provided by honey. Thus, the main purpose of this study is to determine the factors influence the consumer purchasing behaviour towards honey in Malaysia. A survey was conducted among 1018 respondents from each states of Malaysia. In this study, theory of reasoned action model has been adapted in order to have a better and clear understanding towards the consumer purchasing behaviour. Besides that, the data analyses were conducted by descriptive analysis, reliability analysis, factor analysis and multiple regression analysis. The factors that extracted from the factors analysis are health benefit, brands, colour, price, and taste. Based on the multiple regression analysis, the correlation has shown relationship between the factors and the consumer purchasing intention is low correlation but the F ratio is highly significant. Therefore, it has indicated that the honey purchaser is suitable in the model.
format	Thesis
qualification_level	Master's degree
author	Ee, Pey Wen
author_facet	Ee, Pey Wen
author_sort	Ee, Pey Wen
title	Consumer purchasing behavior towards honey in Malaysia
title_short	Consumer purchasing behavior towards honey in Malaysia
title_full	Consumer purchasing behavior towards honey in Malaysia
title_fullStr	Consumer purchasing behavior towards honey in Malaysia
title_full_unstemmed	Consumer purchasing behavior towards honey in Malaysia
title_sort	consumer purchasing behavior towards honey in malaysia
granting_institution	Universiti Putra Malaysia
publishDate	2016
url	http://psasir.upm.edu.my/id/eprint/70377/1/FP%202017%2031%20IR.pdf
_version_	1747812824880513024

Consumer purchasing behavior towards honey in Malaysia

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