Factors influencing intention to purchase global brands among Nigerian adults
Purchase intention is more complicated and more significant for consumers these days than in the past, due to recent globalization that has led to increased international business activities, with many foreign companies competing with each other. Consumers in developing country like Nigeria have...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/70420/1/FEM%202017%2013%20-%20IR.pdf |
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