Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia

Price and product information are empirically examined to see their influence on purchase intention. These are done together with three intervening variables namely perceived price, perceived quality and perceived value. The aim of this study is to find out how customers use product attribute and pr...

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Bibliographic Details
Main Author:	Low, Kay Wui
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Computer service industry Information technology - Economic aspects Business enterprises - Purchasing
Online Access:	http://psasir.upm.edu.my/id/eprint/77871/1/t%20GSM%201999%208%20%281900118354%29.pdf
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id	my-upm-ir.77871
record_format	uketd_dc
spelling	my-upm-ir.778712020-09-04T03:31:15Z Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia 1999-09 Low, Kay Wui Price and product information are empirically examined to see their influence on purchase intention. These are done together with three intervening variables namely perceived price, perceived quality and perceived value. The aim of this study is to find out how customers use product attribute and price information in the evaluations of a product. A survey was conducted amongst students to find out whether price and product information has any influence on their purchase of a home PC. Two levels of price were included in the questionnaire. The price levels are specified to create large differences in price as to facilitate measuring its impact on consumers' perceptions of quality but at the same time to be considered realistic by respondents. The high prices were selected to be close to the upper ends of the price ranges in local markets, and the low prices close to the lower ends. Linear regression analysis was used to examine the hypotheses. This study indicates that consumers' price perception is positively influenced by objective price and negatively influenced by reference price, which implies that before deciding on appropriate price levels for target customers, marketers should know consumers' internal standards. The findings also indicates that perceived quality and perceived price act directly on purchase intention. At the same time, it is found that the purchase intention is influenced by perceived value. A future research could be done in this area and more variables could be brought into the model. Computer service industry Information technology - Economic aspects Business enterprises - Purchasing 1999-09 Thesis http://psasir.upm.edu.my/id/eprint/77871/ http://psasir.upm.edu.my/id/eprint/77871/1/t%20GSM%201999%208%20%281900118354%29.pdf text en public masters Universiti Putra Malaysia Computer service industry Information technology - Economic aspects Business enterprises - Purchasing Abdullah, Iskandar English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Abdullah, Iskandar
topic	Computer service industry Information technology - Economic aspects Business enterprises - Purchasing
spellingShingle	Computer service industry Information technology - Economic aspects Business enterprises - Purchasing Low, Kay Wui Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
description	Price and product information are empirically examined to see their influence on purchase intention. These are done together with three intervening variables namely perceived price, perceived quality and perceived value. The aim of this study is to find out how customers use product attribute and price information in the evaluations of a product. A survey was conducted amongst students to find out whether price and product information has any influence on their purchase of a home PC. Two levels of price were included in the questionnaire. The price levels are specified to create large differences in price as to facilitate measuring its impact on consumers' perceptions of quality but at the same time to be considered realistic by respondents. The high prices were selected to be close to the upper ends of the price ranges in local markets, and the low prices close to the lower ends. Linear regression analysis was used to examine the hypotheses. This study indicates that consumers' price perception is positively influenced by objective price and negatively influenced by reference price, which implies that before deciding on appropriate price levels for target customers, marketers should know consumers' internal standards. The findings also indicates that perceived quality and perceived price act directly on purchase intention. At the same time, it is found that the purchase intention is influenced by perceived value. A future research could be done in this area and more variables could be brought into the model.
format	Thesis
qualification_level	Master's degree
author	Low, Kay Wui
author_facet	Low, Kay Wui
author_sort	Low, Kay Wui
title	Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
title_short	Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
title_full	Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
title_fullStr	Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
title_full_unstemmed	Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
title_sort	influence of price and product information on purchase intention for home personal computers (pcs) in malaysia
granting_institution	Universiti Putra Malaysia
publishDate	1999
url	http://psasir.upm.edu.my/id/eprint/77871/1/t%20GSM%201999%208%20%281900118354%29.pdf
_version_	1747813264131096576

Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia

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