Brand recall as indication of television advertising effectiveness

With the increase of the business world's competition, advertisements become a major tool for marketing strategies. Thus, the effectiveness of television advertisements to generate and register brand into consumers' mentality is becoming a main concern for the marketers. Advertising is an...

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Bibliographic Details
Main Author: Mohd Miharbi, Maldia Syela
Format: Thesis
Language:English
English
Published: 2001
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/77906/1/t%20GSM%202001%206%20%281900118310%29.pdf
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