A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain

Towyongi Sdn. Bhd. is a medium size private limited company involved in pottery design and manufacture. In order to protect the interest of shareholders and strive to provide attractive return to share holder fund, where it had made drastic decision to move from the backyard manufacture to the Ceram...

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Bibliographic Details
Main Author:	Chen, Shiang Yih
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Pottery craft
Online Access:	http://psasir.upm.edu.my/id/eprint/77909/1/t%20GSM%202001%2010%20%281900118314%29.pdf
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id	my-upm-ir.77909
record_format	uketd_dc
spelling	my-upm-ir.779092020-09-03T02:13:35Z A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain 2001 Chen, Shiang Yih Towyongi Sdn. Bhd. is a medium size private limited company involved in pottery design and manufacture. In order to protect the interest of shareholders and strive to provide attractive return to share holder fund, where it had made drastic decision to move from the backyard manufacture to the Ceramic Park in year 1993 and bought a set of new kiln machinery from Italy. Towyongi needed to expand the market reach by exporting their products to oversea by themselves. Small domestic market size is one of the major problems for Towyongi Sdn. Bhd. production as well as for most other industrial production in Malaysia. In addition to the smallness of the total market size, the diversified demand of consumers form top-quality products to low-end products makes the production unit of each product volume even smaller. This limited market size is largely preventing the autonomous growth of Towyongi Sdn. Bhd. in Malaysia. Towyongi Sdn. Bhd. has no experience of know-how of export. Even the products had been exported; it is also due to the trading house available, not by them. Pottery craft 2001 Thesis http://psasir.upm.edu.my/id/eprint/77909/ http://psasir.upm.edu.my/id/eprint/77909/1/t%20GSM%202001%2010%20%281900118314%29.pdf text en public masters Universiti Putra Malaysia Pottery craft Mohamad Zain English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Mohamad Zain
topic	Pottery craft
spellingShingle	Pottery craft Chen, Shiang Yih A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain
description	Towyongi Sdn. Bhd. is a medium size private limited company involved in pottery design and manufacture. In order to protect the interest of shareholders and strive to provide attractive return to share holder fund, where it had made drastic decision to move from the backyard manufacture to the Ceramic Park in year 1993 and bought a set of new kiln machinery from Italy. Towyongi needed to expand the market reach by exporting their products to oversea by themselves. Small domestic market size is one of the major problems for Towyongi Sdn. Bhd. production as well as for most other industrial production in Malaysia. In addition to the smallness of the total market size, the diversified demand of consumers form top-quality products to low-end products makes the production unit of each product volume even smaller. This limited market size is largely preventing the autonomous growth of Towyongi Sdn. Bhd. in Malaysia. Towyongi Sdn. Bhd. has no experience of know-how of export. Even the products had been exported; it is also due to the trading house available, not by them.
format	Thesis
qualification_level	Master's degree
author	Chen, Shiang Yih
author_facet	Chen, Shiang Yih
author_sort	Chen, Shiang Yih
title	A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain
title_short	A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain
title_full	A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain
title_fullStr	A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain
title_full_unstemmed	A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain
title_sort	case study on towyongi sdn bhd feasibility study on export pottery to spain
granting_institution	Universiti Putra Malaysia
publishDate	2001
url	http://psasir.upm.edu.my/id/eprint/77909/1/t%20GSM%202001%2010%20%281900118314%29.pdf
_version_	1747813269501902848

A case study on Towyongi Sdn Bhd feasibility study on export pottery to Spain

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