The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf |
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| Summary: | The main purpose of this study is to identify the influence of firm size.
marketing strategy and market research activities on the export performance
among Small and Medium Industries (SMIs) in Malaysia. Industries involved
in this study were food processing (food industry), rubber and related
products, and chemical and related products (other industries). The specific
objectives of this study were to determine if there is existed a relationship
between firm size, marketing strategy and market research activities on the
export performance, and how these variables influence the performance
among SMI manufacturers in different industry in Malaysia.
A total of two hundred twenty (220) respondents in Peninsular Malaysia are
selected as a population for this study. From the number, only 65 sets of
questionnaires are usable to be analyzed for the study. The instruments to
measure independent and dependent variables are adapted from the studies done by Wolff and Pett 2000), Sh6ham (1 999), and Hart and Tzoka (1999).
SPSS version 11.0 and LlSREL Statistical Packages were used to analyze
the data of the study.
The finding of this study by using inferential analysis is valid only for food
industry. The main reason was due to small sample size from other industries.
As such the comparative study for both industries are only valid for descriptive
analysis. From the multiple regression result, the study indicates that, for food
industry (consumer products), firm size and marketing strategy were found to
be negatively related with export performance and market research activities
was positively related with export performance.
However, the findings of this study revealed that, the influence of firm size,
marketing strategy and market research activities on the export performance
vary among the different types of products manufactured; i.e. consumer or
industrial products. |
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