The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...

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Main Author:	Ismail, Noor Azlin
Format:	Thesis
Language:	English English
Published:	2003
Subjects:	Small business. Marketing.
Online Access:	http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf
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id	my-upm-ir.8177
record_format	uketd_dc
spelling	my-upm-ir.81772023-12-18T02:21:56Z The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia 2003-10 Ismail, Noor Azlin The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related products, and chemical and related products (other industries). The specific objectives of this study were to determine if there is existed a relationship between firm size, marketing strategy and market research activities on the export performance, and how these variables influence the performance among SMI manufacturers in different industry in Malaysia. A total of two hundred twenty (220) respondents in Peninsular Malaysia are selected as a population for this study. From the number, only 65 sets of questionnaires are usable to be analyzed for the study. The instruments to measure independent and dependent variables are adapted from the studies done by Wolff and Pett 2000), Sh6ham (1 999), and Hart and Tzoka (1999). SPSS version 11.0 and LlSREL Statistical Packages were used to analyze the data of the study. The finding of this study by using inferential analysis is valid only for food industry. The main reason was due to small sample size from other industries. As such the comparative study for both industries are only valid for descriptive analysis. From the multiple regression result, the study indicates that, for food industry (consumer products), firm size and marketing strategy were found to be negatively related with export performance and market research activities was positively related with export performance. However, the findings of this study revealed that, the influence of firm size, marketing strategy and market research activities on the export performance vary among the different types of products manufactured; i.e. consumer or industrial products. Small business. Marketing. 2003-10 Thesis http://psasir.upm.edu.my/id/eprint/8177/ http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf text en public masters Universiti Putra Malaysia Small business. Marketing. Graduate School of Management Md. Sidin, Samsinar English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Md. Sidin, Samsinar
topic	Small business. Marketing.
spellingShingle	Small business. Marketing. Ismail, Noor Azlin The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
description	The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related products, and chemical and related products (other industries). The specific objectives of this study were to determine if there is existed a relationship between firm size, marketing strategy and market research activities on the export performance, and how these variables influence the performance among SMI manufacturers in different industry in Malaysia. A total of two hundred twenty (220) respondents in Peninsular Malaysia are selected as a population for this study. From the number, only 65 sets of questionnaires are usable to be analyzed for the study. The instruments to measure independent and dependent variables are adapted from the studies done by Wolff and Pett 2000), Sh6ham (1 999), and Hart and Tzoka (1999). SPSS version 11.0 and LlSREL Statistical Packages were used to analyze the data of the study. The finding of this study by using inferential analysis is valid only for food industry. The main reason was due to small sample size from other industries. As such the comparative study for both industries are only valid for descriptive analysis. From the multiple regression result, the study indicates that, for food industry (consumer products), firm size and marketing strategy were found to be negatively related with export performance and market research activities was positively related with export performance. However, the findings of this study revealed that, the influence of firm size, marketing strategy and market research activities on the export performance vary among the different types of products manufactured; i.e. consumer or industrial products.
format	Thesis
qualification_level	Master's degree
author	Ismail, Noor Azlin
author_facet	Ismail, Noor Azlin
author_sort	Ismail, Noor Azlin
title	The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
title_short	The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
title_full	The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
title_fullStr	The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
title_full_unstemmed	The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
title_sort	influence of firm size, marketing strategy and market research activities on the export performance of small and medium sized manufacturers in malaysia
granting_institution	Universiti Putra Malaysia
granting_department	Graduate School of Management
publishDate	2003
url	http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf
_version_	1794018724895784960

The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

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