Rational-irrational dialectic in the theory of planned behavior in cosmetic use in Malaysia
The Theory of planned behaviour (TPB) is a model that is based largely on cognition i.e., logical cognition (Ajzen & Fishbein ,1980). As a result, the rational component in TPB predominates in influencing the dependent variable that is intention; meaning that, TPB largely ignores the role of irr...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/83081/1/FEP%202019%206%20ir.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!