Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.

Since few years ago, demand and interest towards organic products have increased significantly throughout the world due to the concern of human health, food safety and environmental friendly. The objective of this study is to investigate the relationship between marketing factors and perceptions of...

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Main Author:	Ching, Janet Yeh Siew
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	Organic products - Malaysia - Sarawak Consumer behavior Organic foods - Malaysia - Sarawak
Online Access:	http://psasir.upm.edu.my/id/eprint/83742/1/t%20FSPM%202016%2017%20%281800001052%29.pdf
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id	my-upm-ir.83742
record_format	uketd_dc
spelling	my-upm-ir.837422022-01-05T01:08:49Z Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia. 2016-09 Ching, Janet Yeh Siew Since few years ago, demand and interest towards organic products have increased significantly throughout the world due to the concern of human health, food safety and environmental friendly. The objective of this study is to investigate the relationship between marketing factors and perceptions of consumers on purchase intention for organic products. This research is conducted in Bintulu, Sarawak. Convenient sampling method is utilized in collecting the samples and multiple regression analysis is used to study the relationship between independent variables (marketing factors and consumers perception) and moderating factor (demographic factors) which was then hypothesized to the dependent variable (purchase intention). The finding showed that there is a significant relationship between marketing factors and consumers’ perceptions towards purchase intention. In terms of marketing factors, product availability, image and attribute show a significant relationship towards consumers’ purchase intention. However, price had no significant relationship towards purchase intention in this study which means that price is not really affecting the value that is perceived by the consumers. The price of the organic products might be used as an indicator of the product quality and as consumers’ investment for a healthy lifestyle. This study indicates that the consumers, who understand organic, concern about healthy lifestyle and perceive high value towards organic products, are more likely to develop intention towards organic products. Therefore, this finding gives insights into the practitioners, academician and policy makers to help them in different future perspective. Organic products - Malaysia - Sarawak Consumer behavior Organic foods - Malaysia - Sarawak 2016-09 Thesis http://psasir.upm.edu.my/id/eprint/83742/ http://psasir.upm.edu.my/id/eprint/83742/1/t%20FSPM%202016%2017%20%281800001052%29.pdf text en public masters Universiti Putra Malaysia Organic products - Malaysia - Sarawak Consumer behavior Organic foods - Malaysia - Sarawak Daud, Adrian English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Daud, Adrian
topic	Organic products - Malaysia - Sarawak Consumer behavior Organic foods - Malaysia - Sarawak
spellingShingle	Organic products - Malaysia - Sarawak Consumer behavior Organic foods - Malaysia - Sarawak Ching, Janet Yeh Siew Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.
description	Since few years ago, demand and interest towards organic products have increased significantly throughout the world due to the concern of human health, food safety and environmental friendly. The objective of this study is to investigate the relationship between marketing factors and perceptions of consumers on purchase intention for organic products. This research is conducted in Bintulu, Sarawak. Convenient sampling method is utilized in collecting the samples and multiple regression analysis is used to study the relationship between independent variables (marketing factors and consumers perception) and moderating factor (demographic factors) which was then hypothesized to the dependent variable (purchase intention). The finding showed that there is a significant relationship between marketing factors and consumers’ perceptions towards purchase intention. In terms of marketing factors, product availability, image and attribute show a significant relationship towards consumers’ purchase intention. However, price had no significant relationship towards purchase intention in this study which means that price is not really affecting the value that is perceived by the consumers. The price of the organic products might be used as an indicator of the product quality and as consumers’ investment for a healthy lifestyle. This study indicates that the consumers, who understand organic, concern about healthy lifestyle and perceive high value towards organic products, are more likely to develop intention towards organic products. Therefore, this finding gives insights into the practitioners, academician and policy makers to help them in different future perspective.
format	Thesis
qualification_level	Master's degree
author	Ching, Janet Yeh Siew
author_facet	Ching, Janet Yeh Siew
author_sort	Ching, Janet Yeh Siew
title	Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.
title_short	Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.
title_full	Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.
title_fullStr	Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.
title_full_unstemmed	Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.
title_sort	marketing factors and consumer perception on purchase intention of organic products in bintulu, sarawak, malaysia.
granting_institution	Universiti Putra Malaysia
publishDate	2016
url	http://psasir.upm.edu.my/id/eprint/83742/1/t%20FSPM%202016%2017%20%281800001052%29.pdf
_version_	1747813415907229696

Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.

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