Environmental, social and personal factors influencing impulse buying behaviour among tourists patronizing premium outlets in Malaysia
Shopping tourism in Malaysia is the major contributor to the national economy. As a matter of fact, in 2018, it contributed approximately RM28.20 million to the country economy. The establishment of premium outlets in Malaysia is one of the government initiatives to increase tourism revenue. H...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/99205/1/SPE%202020%2041%20IR.pdf |
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