Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia

Langkawi Island is considered one of the top tourism destinations in South East Asia. However, there are still many factors that can contribute to its competitiveness in the tourism industry. The study highlights the pull and push factor which includes travel motivation and destination personality a...

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Main Author:	Ismail, An Nur Nabila
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Tourism - Kuah (Kedah Malaysia) Tourism - Management Tourists - Attitudes
Online Access:	http://psasir.upm.edu.my/id/eprint/99352/1/AN%20NUR%20NABILA%20BINTI%20ISMAIL%20-%20IR.pdf
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spelling	my-upm-ir.993522023-04-04T00:35:41Z Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia 2021-06 Ismail, An Nur Nabila Langkawi Island is considered one of the top tourism destinations in South East Asia. However, there are still many factors that can contribute to its competitiveness in the tourism industry. The study highlights the pull and push factor which includes travel motivation and destination personality as the drive that can influence holidaymakers in deciding holiday destinations. As information is considered crucial to tourists in choosing a holiday destination, the study also explores the marketing effort by examining the elements of electronic word of mouth and content marketing as sources for tourists to have an idea about the destination before they choose it. Langkawi is well known as a UNESCO Geopark, thus, environmental sustainability has become an essential issue and is explored in the study, as well as tourist satisfaction and intention to revisit. With the support of the Expectation Disconfirmation Theory (EDT) and Stimulus-Organism-Response Model (SOR), the research aims to examine the relationship between travel motivation (TM), destination personality (DP), electronic word of mouth (e-WOM), and content marketing (CM) towards destination choice (DC). Moreover, the study also explores the effects of environmental sustainability (ES) towards satisfaction (ST). Lastly, the study also examines the ST mediated by DC with the final impact on revisit intention (RI). A number of 503 tourists participated in this study and questionnaires were distributed at tourist attraction spots in Langkawi. The data was analysed using SPSS and Structural Equation Modelling in Smart-PLS. The finding indicates that there is a significant relationship between DP, e-WOM, and CM on DC, but not between TM and DC. Moreover, ES also shows a significant relationship with ST, and the finding also indicates that ST mediates the relationship between DC and RI. The research has extended the body of knowledge in EDT, SOR model, as well as consumer behaviour study. There are practical implications to practitioners and the policy makers, as they should emphasise on the factors that could make Langkawi a competitive destination and sustainable in the long term. Practitioners are encouraged to develop a variety of packages which shows that it can encourage tourists to revisit Langkawi in the future. Moreover, marketers can also highlight the personality of Langkawi in their marketing tools as the personality of Langkawi gives an impact on tourist destination choice. Tourism - Kuah (Kedah, Malaysia) Tourism - Management Tourists - Attitudes 2021-06 Thesis http://psasir.upm.edu.my/id/eprint/99352/ http://psasir.upm.edu.my/id/eprint/99352/1/AN%20NUR%20NABILA%20BINTI%20ISMAIL%20-%20IR.pdf text en public doctoral Universiti Putra Malaysia Tourism - Kuah (Kedah, Malaysia) Tourism - Management Tourists - Attitudes Yuhanis, Abdul Aziz
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
advisor	Yuhanis, Abdul Aziz
topic	Tourism - Kuah (Kedah Malaysia) Tourism - Management Tourists - Attitudes
spellingShingle	Tourism - Kuah (Kedah Malaysia) Tourism - Management Tourists - Attitudes Ismail, An Nur Nabila Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
description	Langkawi Island is considered one of the top tourism destinations in South East Asia. However, there are still many factors that can contribute to its competitiveness in the tourism industry. The study highlights the pull and push factor which includes travel motivation and destination personality as the drive that can influence holidaymakers in deciding holiday destinations. As information is considered crucial to tourists in choosing a holiday destination, the study also explores the marketing effort by examining the elements of electronic word of mouth and content marketing as sources for tourists to have an idea about the destination before they choose it. Langkawi is well known as a UNESCO Geopark, thus, environmental sustainability has become an essential issue and is explored in the study, as well as tourist satisfaction and intention to revisit. With the support of the Expectation Disconfirmation Theory (EDT) and Stimulus-Organism-Response Model (SOR), the research aims to examine the relationship between travel motivation (TM), destination personality (DP), electronic word of mouth (e-WOM), and content marketing (CM) towards destination choice (DC). Moreover, the study also explores the effects of environmental sustainability (ES) towards satisfaction (ST). Lastly, the study also examines the ST mediated by DC with the final impact on revisit intention (RI). A number of 503 tourists participated in this study and questionnaires were distributed at tourist attraction spots in Langkawi. The data was analysed using SPSS and Structural Equation Modelling in Smart-PLS. The finding indicates that there is a significant relationship between DP, e-WOM, and CM on DC, but not between TM and DC. Moreover, ES also shows a significant relationship with ST, and the finding also indicates that ST mediates the relationship between DC and RI. The research has extended the body of knowledge in EDT, SOR model, as well as consumer behaviour study. There are practical implications to practitioners and the policy makers, as they should emphasise on the factors that could make Langkawi a competitive destination and sustainable in the long term. Practitioners are encouraged to develop a variety of packages which shows that it can encourage tourists to revisit Langkawi in the future. Moreover, marketers can also highlight the personality of Langkawi in their marketing tools as the personality of Langkawi gives an impact on tourist destination choice.
format	Thesis
qualification_level	Doctorate
author	Ismail, An Nur Nabila
author_facet	Ismail, An Nur Nabila
author_sort	Ismail, An Nur Nabila
title	Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
title_short	Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
title_full	Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
title_fullStr	Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
title_full_unstemmed	Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
title_sort	antecedents and consequences of destination choice among tourists in langkawi, malaysia
granting_institution	Universiti Putra Malaysia
publishDate	2021
url	http://psasir.upm.edu.my/id/eprint/99352/1/AN%20NUR%20NABILA%20BINTI%20ISMAIL%20-%20IR.pdf
_version_	1776100321020346368

Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia

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