Innovative Interventions Towards Sustainability A Case Of Universiti Sains Islam Malaysia
The main objectives of this applied research study are to cultivate and contribute towards the innovative ideas and new interventions at USIM by optimising available resources towards sustainability in governing, driving and developing the university. The five key areas mainly in marketing, manageme...
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| Summary: | The main objectives of this applied research study are to cultivate and contribute towards the innovative ideas and new interventions at USIM by optimising available resources towards sustainability in governing, driving and developing the university. The five key areas mainly in marketing, management, operations management, finance and strategic management require new discoveries and techniques on innovation in USIM's efforts to make strides to become a ‘Prestigious Islamic Science Glocal University’. ‘Glocal’ is a term that combines the word ‘global’ and ‘local’, which is locally and internationally translated that USIM will be described as a prominent university. The method used in analysing each issue is by adopting applied research approach and presented in the form of case study. The survey which consists of sets of questions as the instrument has been utilized. The study was conducted from December 2017 until July 2019. All five case studies presented in this thesis touch on issues at that time that have been identified as relatively critical problems to the university in each of the key areas that have been mentioned earlier. Each case study requires an effective, accurate and robust solution over a period of three (3) to four (4) months. The scenario of each problem is studied, analysed and the proposed and the best solution to the issue is proposed using the appropriate methodology, comprehensive analysis and apply the appropriate theories and models to address those issues. New findings, recommendations and innovations in this research have been proposed to the University's Top Management and have been approved for implementation. The short time frame was the main constraint for the full execution of all the recommendations made for each case study. Nevertheless, despite the obstacles encountered, all the five cases have been successfully highlighted the importance of implementing and executing innovative ideas by the university. Besides that, this research has made contributions in terms of improving the fundamental operations of a Higher Education Institution as well as providing alternative approaches to counter the financial problems arising from the budgetary cut downs from the government. Nevertheless, the ability to generate alternative revenues was not the only achievement resulting from this study. Several systems and operating procedures (SOPs) for USIM was improved and enhanced which giving benefits for the stakeholders, society and USIM’s community. The outcomes and the results from the research were tested and proven to be successful, as USIM experienced numerous positive outcomes as a result of problem identification and the implementation of improved processes from the operational and policy making perspective The spark of innovative interventions has given very positive results, giving great contribution and impact to the university. |
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