استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور
Facebook’s livestreaming feature is one of the modern tools used by media organization. Therefore, the study aims to explore this feature and its significance and effectiveness in presenting media messages. Based on this perspective, the study aims to explore the effect of using Facebook’s livestrea...
Saved in:
| id |
my-usim-ddms-13333 |
|---|---|
| record_format |
uketd_dc |
| institution |
Universiti Sains Islam Malaysia |
| collection |
USIM Institutional Repository |
| language |
other |
| topic |
Facebook (Electronic resource) Online social networks |
| spellingShingle |
Facebook (Electronic resource) Online social networks همسه بسام إسماعيل النفار Hamsah Bassam ‘Ismail al-Nafar استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور |
| description |
Facebook’s livestreaming feature is one of the modern tools used by media organization. Therefore, the study aims to explore this feature and its significance and effectiveness in presenting media messages. Based on this perspective, the study aims to explore the effect of using Facebook’s livestreaming future on media messages, as well as to evaluate the interaction rate of the public with the issues raised through this feature. To accomplish the research objectives, the study employed the analytical-descriptive approach and the content analysis grid to analyze 699 livestreaming video clips on the Facebook pages of the research sample. An interview instrument was used to aid data collection. Interviews were carried out with managers of the sample media organizations and digital media experts. To accomplish the research objectives and analysis, the study used the SPSS software. The conceptual model of the study is founded on the agenda-setting theory. The research findings indicated that there is interest among the research sample in the livestreaming feature. The study also revealed that the livestreaming feature positively influences media messages, contributes to the spread of the media messages, and significantly increases their interaction. It also showed that the audience highly interacts with the media messages streamed live on Facebook, and that political issues are the most watched topic on Facebook’s livestreaming feature. The study arrived at several recommendations, the most important of which are: directing satellite channels and radio stations to depart from the familiar in live presentation and transmission to obtain greater outcomes and reach. Palestinian media must increase their employment of Facebook’s livestreaming feature and take advantage of this feature. In addition, there is urgency to generalize the study to media organizations and related sectors, considering that its findings contribute to higher audience interaction with the media messages. |
| format |
Thesis |
| author |
همسه بسام إسماعيل النفار Hamsah Bassam ‘Ismail al-Nafar |
| author_facet |
همسه بسام إسماعيل النفار Hamsah Bassam ‘Ismail al-Nafar |
| author_sort |
همسه بسام إسماعيل النفار |
| title |
استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور |
| title_short |
استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور |
| title_full |
استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور |
| title_fullStr |
استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور |
| title_full_unstemmed |
استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور |
| title_sort |
استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور |
| granting_institution |
Universiti Sains Islam Malaysia |
| url |
https://oarep.usim.edu.my/bitstreams/72c2987d-e955-44ad-947d-2cf48c6b61fe/download https://oarep.usim.edu.my/bitstreams/51dcbe79-5743-4d0e-a5ab-0ee4a483ab11/download https://oarep.usim.edu.my/bitstreams/fc2d4355-a925-4150-b267-db27515816bb/download https://oarep.usim.edu.my/bitstreams/ff9114e5-ea17-4b48-8918-c29b4b88c587/download https://oarep.usim.edu.my/bitstreams/4ff5c4d7-77c7-419a-b5b4-7af2ed26889a/download https://oarep.usim.edu.my/bitstreams/528d8789-f073-4d94-9340-e407aea44038/download https://oarep.usim.edu.my/bitstreams/ed8dbf78-b1a0-4f55-b9c3-a6c2cbce1ae7/download https://oarep.usim.edu.my/bitstreams/647d2cbb-b883-4507-a845-4978db2d6c6c/download https://oarep.usim.edu.my/bitstreams/613c1e94-2c94-4223-baa0-25299b24bf0d/download |
| _version_ |
1812444679060324352 |
| spelling |
my-usim-ddms-133332024-05-29T18:20:58Z استخدامات خاصية البث المباشر عبر الفيس بوك وانعكاساتها في تعزيز فاعلية طرح القضايا الفلسطينية لدى الجمهور Istikhdamat khasiyat al-bath al-mubashir ‘ibru al-fis buk wa-in ‘akasatuha fi ta’ziz fa’illiyah tarh al-qadaya al-filastiniyah lada al-jumhur همسه بسام إسماعيل النفار Hamsah Bassam ‘Ismail al-Nafar Facebook’s livestreaming feature is one of the modern tools used by media organization. Therefore, the study aims to explore this feature and its significance and effectiveness in presenting media messages. Based on this perspective, the study aims to explore the effect of using Facebook’s livestreaming future on media messages, as well as to evaluate the interaction rate of the public with the issues raised through this feature. To accomplish the research objectives, the study employed the analytical-descriptive approach and the content analysis grid to analyze 699 livestreaming video clips on the Facebook pages of the research sample. An interview instrument was used to aid data collection. Interviews were carried out with managers of the sample media organizations and digital media experts. To accomplish the research objectives and analysis, the study used the SPSS software. The conceptual model of the study is founded on the agenda-setting theory. The research findings indicated that there is interest among the research sample in the livestreaming feature. The study also revealed that the livestreaming feature positively influences media messages, contributes to the spread of the media messages, and significantly increases their interaction. It also showed that the audience highly interacts with the media messages streamed live on Facebook, and that political issues are the most watched topic on Facebook’s livestreaming feature. The study arrived at several recommendations, the most important of which are: directing satellite channels and radio stations to depart from the familiar in live presentation and transmission to obtain greater outcomes and reach. Palestinian media must increase their employment of Facebook’s livestreaming feature and take advantage of this feature. In addition, there is urgency to generalize the study to media organizations and related sectors, considering that its findings contribute to higher audience interaction with the media messages. Universiti Sains Islam Malaysia 2022-10 Thesis other https://oarep.usim.edu.my/handle/123456789/13333 https://oarep.usim.edu.my/bitstreams/5c1dc960-fd54-46fe-acbb-0529c425d9f5/download 8a4605be74aa9ea9d79846c1fba20a33 https://oarep.usim.edu.my/bitstreams/72c2987d-e955-44ad-947d-2cf48c6b61fe/download 57150ee169c70e45461371f9c9d50258 https://oarep.usim.edu.my/bitstreams/51dcbe79-5743-4d0e-a5ab-0ee4a483ab11/download 6a2ae2f2c4cd0bd3e32673ed090aa964 https://oarep.usim.edu.my/bitstreams/fc2d4355-a925-4150-b267-db27515816bb/download 111fed60b8d195a9161179065ab62494 https://oarep.usim.edu.my/bitstreams/ff9114e5-ea17-4b48-8918-c29b4b88c587/download dd045601b4240296699b5899abe9cdd9 https://oarep.usim.edu.my/bitstreams/4ff5c4d7-77c7-419a-b5b4-7af2ed26889a/download 5a17b912c08379f1e40f8cacd3e5679a https://oarep.usim.edu.my/bitstreams/528d8789-f073-4d94-9340-e407aea44038/download 7065f34570509d8c2beb716411387d7c https://oarep.usim.edu.my/bitstreams/ed8dbf78-b1a0-4f55-b9c3-a6c2cbce1ae7/download 81908f1ed0337ef97faf4d8776a978f3 https://oarep.usim.edu.my/bitstreams/647d2cbb-b883-4507-a845-4978db2d6c6c/download 3dc5bc753819c9830d384f2140003f14 https://oarep.usim.edu.my/bitstreams/613c1e94-2c94-4223-baa0-25299b24bf0d/download 333a53ea5a5a5d3b22f984a4b7cd1173 https://oarep.usim.edu.my/bitstreams/f23e93bc-cf62-46a7-8136-b68d77f48229/download 2879e4e63479f4d454a1dc44fbdac171 https://oarep.usim.edu.my/bitstreams/1b5a33b1-9ac1-4b15-a5cf-31cbbfc1860d/download eed73d79edf0efaed8830ae777a13e13 https://oarep.usim.edu.my/bitstreams/89062687-e120-44ed-9844-360bdd5e2058/download d8da2b0f2803f5bcddc3dd7abf7ef089 https://oarep.usim.edu.my/bitstreams/56144de6-e0cd-46f1-a21f-e5d47b28e213/download 70f2d3bfa81a4ca964fdaa8ab31f9440 https://oarep.usim.edu.my/bitstreams/5246e486-a6e7-4012-a089-f6289233c0ed/download f6ec850b2adcc5e290efd71efc480cd3 https://oarep.usim.edu.my/bitstreams/3fcb7a27-944b-487c-b7a4-2d74cc5d66e6/download 3c0e9cdc37c82bdf42375a91c1f6ec7f https://oarep.usim.edu.my/bitstreams/af3e2b33-b255-49db-9daa-e00b801148e4/download 3b16e107036df3227c3e504d4ffaedc3 https://oarep.usim.edu.my/bitstreams/c5640902-37d3-45bd-a00e-a1f38c5895b3/download 90a878d5f24bfdf7dab267cfac3882aa https://oarep.usim.edu.my/bitstreams/9a7a81fd-cdd8-4428-a3c2-54fd09716b73/download 68b329da9893e34099c7d8ad5cb9c940 Facebook (Electronic resource) Online social networks |