The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that cons...
Saved in:
Main Author: | Almohammad, Asaad |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
by: Koh, Shu How
Published: (2020) -
Corporate Social Responsibility – Firm Performance – Corporate Social Responsibility Loop: The Role Of Assurance, Reputation And Industry Type
by: Tanggamani, Vani
Published: (2018) -
An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation
by: Ooi, Seow Chin
Published: (2014) -
The Relationship Between Corporate Social Responsibility And Organizational Commitment: The Role Of Corporate Image As The Mediator
by: Lee, Yong Chien
Published: (2011) -
Consumer evaluation of SMEs brand equity : the role of relationship quality as a mediator
by: Suhaini, Mat Daud
Published: (2017)