Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf |
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| Summary: | Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia.
The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
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