Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision

Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.

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Bibliographic Details
Main Author: Wong, Wai Kei
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf
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