Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
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Main Author: | Wong, Wai Kei |
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Format: | Thesis |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf |
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