Factors Influencing Compulsive Buying Behavior: A Study Of Penang Shoppers
Obsesi perlakuan pembelian yang mendesak bukanlah sesuatu yang baru di Malaysia, tetapi hanya segelintir rakyat Malaysia yang tahu erti sebenar perla kuan ini. Compulsive buying behavior is not something new in Malaysia yet only small number of Malaysians knows what compulsive buying really is.
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Main Author: | Mohd Shafii, Nor Idayu |
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Format: | Thesis |
Language: | English |
Published: |
2008
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Subjects: | |
Online Access: | http://eprints.usm.my/25373/1/FACTORS_INFLUENCING_COMPULSIVE_BUYING.pdf |
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