Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.

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Bibliographic Details
Main Author:	Sim, Hock Seng
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf
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id	my-usm-ep.25543
record_format	uketd_dc
spelling	my-usm-ep.255432017-04-17T05:09:13Z Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing 2006-04 Sim, Hock Seng HF5001-6182 Business Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched. 2006-04 Thesis http://eprints.usm.my/25543/ http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf application/pdf en public masters USM Graduate School of Business
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Sim, Hock Seng Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
description	Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.
format	Thesis
qualification_level	Master's degree
author	Sim, Hock Seng
author_facet	Sim, Hock Seng
author_sort	Sim, Hock Seng
title	Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_short	Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_full	Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_fullStr	Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_full_unstemmed	Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_sort	internal marketing and customer loyalty: mediating effect of relationship marketing
granting_institution	USM
granting_department	Graduate School of Business
publishDate	2006
url	http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf
_version_	1747819937669316608

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

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