Factors Influencing Email Usage: Applying The UTAUT Model

Email has now become an important thread that has been woven into the fabric of our daily communication in life. It is a powerful method of communication medium. To understand the effect, we must first comprehend the reason. Therefore, the study objective is to perform analysis on the possible fa...

Full description

Saved in:

Bibliographic Details
Main Author:	Lim, Bee Lee
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25624/1/FACTORS_INFLUENCING_EMAIL_USAGE_APPLYING_THE_UTAUT_MODEL.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.25624
record_format	uketd_dc
spelling	my-usm-ep.256242017-04-17T06:24:15Z Factors Influencing Email Usage: Applying The UTAUT Model 2005-05 Lim, Bee Lee HF5001-6182 Business Email has now become an important thread that has been woven into the fabric of our daily communication in life. It is a powerful method of communication medium. To understand the effect, we must first comprehend the reason. Therefore, the study objective is to perform analysis on the possible factors which determined the acceptance of the electronic mail as communication media in organizations. The Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003) model was used as the basis of this study, and the data was collected using questionnaire. A total of 350 surveys were distributed to working adults in Penang, and a total of 138 useful responses were received, yielded 39.4 % response rate. The results of this study suggest that performance expectancy and social influences are important determinants of the behavioural intention to use email in an organizational environment. 2005-05 Thesis http://eprints.usm.my/25624/ http://eprints.usm.my/25624/1/FACTORS_INFLUENCING_EMAIL_USAGE_APPLYING_THE_UTAUT_MODEL.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Lim, Bee Lee Factors Influencing Email Usage: Applying The UTAUT Model
description	Email has now become an important thread that has been woven into the fabric of our daily communication in life. It is a powerful method of communication medium. To understand the effect, we must first comprehend the reason. Therefore, the study objective is to perform analysis on the possible factors which determined the acceptance of the electronic mail as communication media in organizations. The Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003) model was used as the basis of this study, and the data was collected using questionnaire. A total of 350 surveys were distributed to working adults in Penang, and a total of 138 useful responses were received, yielded 39.4 % response rate. The results of this study suggest that performance expectancy and social influences are important determinants of the behavioural intention to use email in an organizational environment.
format	Thesis
qualification_level	Master's degree
author	Lim, Bee Lee
author_facet	Lim, Bee Lee
author_sort	Lim, Bee Lee
title	Factors Influencing Email Usage: Applying The UTAUT Model
title_short	Factors Influencing Email Usage: Applying The UTAUT Model
title_full	Factors Influencing Email Usage: Applying The UTAUT Model
title_fullStr	Factors Influencing Email Usage: Applying The UTAUT Model
title_full_unstemmed	Factors Influencing Email Usage: Applying The UTAUT Model
title_sort	factors influencing email usage: applying the utaut model
granting_institution	USM
granting_department	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate	2005
url	http://eprints.usm.my/25624/1/FACTORS_INFLUENCING_EMAIL_USAGE_APPLYING_THE_UTAUT_MODEL.pdf
_version_	1747819949633568768

Factors Influencing Email Usage: Applying The UTAUT Model

Similar Items