Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

Pelancongan merupakan sejenis industri perkhidmatan. Ia adalah tidak ketara dan cara pemasarannya agak berbeza berbanding dengan produk lain yang ketara. Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very...

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Main Author: Chin, Szu Szu
Format: Thesis
Language:English
Published: 2005
Subjects:
Online Access:http://eprints.usm.my/25636/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf
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id my-usm-ep.25636
record_format uketd_dc
spelling my-usm-ep.256362017-04-17T06:24:14Z Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention 2005-05 Chin, Szu Szu HF5001-6182 Business Pelancongan merupakan sejenis industri perkhidmatan. Ia adalah tidak ketara dan cara pemasarannya agak berbeza berbanding dengan produk lain yang ketara. Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. 2005-05 Thesis http://eprints.usm.my/25636/ http://eprints.usm.my/25636/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Chin, Szu Szu
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
description Pelancongan merupakan sejenis industri perkhidmatan. Ia adalah tidak ketara dan cara pemasarannya agak berbeza berbanding dengan produk lain yang ketara. Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible.
format Thesis
qualification_level Master's degree
author Chin, Szu Szu
author_facet Chin, Szu Szu
author_sort Chin, Szu Szu
title Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_short Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_full Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_fullStr Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_full_unstemmed Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_sort study of vacation motives among various groups of people and their travel intention
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate 2005
url http://eprints.usm.my/25636/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf
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