Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the c...
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my-usm-ep.257772020-10-07T02:23:59Z Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions 2004 Teh, Teik Lee HF5001-6182 Business The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased. 2004 Thesis http://eprints.usm.my/25777/ http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
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Universiti Sains Malaysia |
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USM Institutional Repository |
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English |
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HF5001-6182 Business |
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HF5001-6182 Business Teh, Teik Lee Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
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The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Teh, Teik Lee |
author_facet |
Teh, Teik Lee |
author_sort |
Teh, Teik Lee |
title |
Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
title_short |
Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
title_full |
Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
title_fullStr |
Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
title_full_unstemmed |
Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
title_sort |
factors influencing student’s books buying behavior in malaysia higher learning institutions |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2004 |
url |
http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf |
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