Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action

The purpose of this study is to identify the determinants of Muslim consumers’ intention whether to engage in Islamic banking facilities or not to engage. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as a basis for this study. The theory posits that the immediate determinant of beh...

Full description

Saved in:

Bibliographic Details
Main Author:	Jahya, Noresma
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF Commerce
Online Access:	http://eprints.usm.my/25782/1/FACTORS_THAT_INFLUENCE_MUSLIM_CONSUMERS_PREFERENCE_TOWARDS_ISLAMIC_BANKING_PRODUCTS_OR_FACILITIES_-_THEORY_OF_REASONED_ACTION.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.25782
record_format	uketd_dc
spelling	my-usm-ep.257822020-10-07T02:22:49Z Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action 2004 Jahya, Noresma HF Commerce The purpose of this study is to identify the determinants of Muslim consumers’ intention whether to engage in Islamic banking facilities or not to engage. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as a basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude toward the behavior and the weighted subjective norm. The variables under studied in this research were actual behavior, intention, attitude toward the behavior, subjective norm, and the external variables i.e. knowledge and religiosity. Combination of beliefs, evaluations, and motivation to comply determined attitude and subjective norm towards behavior. 2004 Thesis http://eprints.usm.my/25782/ http://eprints.usm.my/25782/1/FACTORS_THAT_INFLUENCE_MUSLIM_CONSUMERS_PREFERENCE_TOWARDS_ISLAMIC_BANKING_PRODUCTS_OR_FACILITIES_-_THEORY_OF_REASONED_ACTION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF Commerce
spellingShingle	HF Commerce Jahya, Noresma Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action
description	The purpose of this study is to identify the determinants of Muslim consumers’ intention whether to engage in Islamic banking facilities or not to engage. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as a basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude toward the behavior and the weighted subjective norm. The variables under studied in this research were actual behavior, intention, attitude toward the behavior, subjective norm, and the external variables i.e. knowledge and religiosity. Combination of beliefs, evaluations, and motivation to comply determined attitude and subjective norm towards behavior.
format	Thesis
qualification_level	Master's degree
author	Jahya, Noresma
author_facet	Jahya, Noresma
author_sort	Jahya, Noresma
title	Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action
title_short	Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action
title_full	Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action
title_fullStr	Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action
title_full_unstemmed	Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action
title_sort	factors that influence muslim consumers preference towards islamic banking products or facilities - theory of reasoned action
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2004
url	http://eprints.usm.my/25782/1/FACTORS_THAT_INFLUENCE_MUSLIM_CONSUMERS_PREFERENCE_TOWARDS_ISLAMIC_BANKING_PRODUCTS_OR_FACILITIES_-_THEORY_OF_REASONED_ACTION.pdf
_version_	1747819962071777280

Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products Or Facilities - Theory Of Reasoned Action

Similar Items