The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre

The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre

In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfacti...

Full description

Saved in:
Bibliographic Details
Main Author: MOHD NASIR, ASMA AZURA
Format: Thesis
Language:English
Published: 2004
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-usm-ep.25859
record_format uketd_dc
spelling my-usm-ep.258592017-04-17T06:24:26Z The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre 2004 MOHD NASIR, ASMA AZURA HF5001-6182 Business In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”. 2004 Thesis http://eprints.usm.my/25859/ http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
MOHD NASIR, ASMA AZURA
The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
description In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”.
format Thesis
qualification_level Master's degree
author MOHD NASIR, ASMA AZURA
author_facet MOHD NASIR, ASMA AZURA
author_sort MOHD NASIR, ASMA AZURA
title The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_short The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_full The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_fullStr The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_full_unstemmed The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_sort impact of service quality and corporate image on customer loyalty - a study on perodua service centre
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2004
url http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf
_version_ 1747819969654030336

Similar Items