Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context

Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context

This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer purchasing intention in Malaysia context. Kajian...

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Main Author: Tan, Gwen Yi Wen
Format: Thesis
Language:English
Published: 2010
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/28827/1/CAUSE_ATTRIBUTES_IN_CAUSE_RELATED_MARKETING_THAT_INFLUENCE_CONSUMERS_PURCHASING_INTENTION_IN_MALAYSIA_CONTEXT.pdf
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id my-usm-ep.28827
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spelling my-usm-ep.288272017-04-17T06:23:52Z Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context 2010 Tan, Gwen Yi Wen HF5001-6182 Business This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer purchasing intention in Malaysia context. Kajian ini telah mengkaji lima jenis pemboleh ubah iaitu penyebab kepentingan, penyebab kedekatan, penglibatan pelanggan, kesesuaian jenama dan sebab, serta faktor demografi (jantina, umur, tahap pendapatan dan tahap pendidikan) atau sekurang-kuranya tidak mempengaruhi niat pembelian pelanggan di dalam konteks Malaysia. 2010 Thesis http://eprints.usm.my/28827/ http://eprints.usm.my/28827/1/CAUSE_ATTRIBUTES_IN_CAUSE_RELATED_MARKETING_THAT_INFLUENCE_CONSUMERS_PURCHASING_INTENTION_IN_MALAYSIA_CONTEXT.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Tan, Gwen Yi Wen
Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
description This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer purchasing intention in Malaysia context. Kajian ini telah mengkaji lima jenis pemboleh ubah iaitu penyebab kepentingan, penyebab kedekatan, penglibatan pelanggan, kesesuaian jenama dan sebab, serta faktor demografi (jantina, umur, tahap pendapatan dan tahap pendidikan) atau sekurang-kuranya tidak mempengaruhi niat pembelian pelanggan di dalam konteks Malaysia.
format Thesis
qualification_level Master's degree
author Tan, Gwen Yi Wen
author_facet Tan, Gwen Yi Wen
author_sort Tan, Gwen Yi Wen
title Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
title_short Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
title_full Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
title_fullStr Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
title_full_unstemmed Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
title_sort cause attributes in cause related marketing that influence consumer's purchasing intention: in malaysia context
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2010
url http://eprints.usm.my/28827/1/CAUSE_ATTRIBUTES_IN_CAUSE_RELATED_MARKETING_THAT_INFLUENCE_CONSUMERS_PURCHASING_INTENTION_IN_MALAYSIA_CONTEXT.pdf
_version_ 1747820023720706048

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