Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia

The ability of the undergraduates to utilise the skills acquired from their higher learning institutes in their employment sector has posed a great concern in recent years. This study aims at comparing the implementation of marketing curriculum in lieu of its objectives, curriculum content, compe...

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Main Author:	Ilangko , Subramaniam
Format:	Thesis
Language:	English
Published:	2010
Subjects:	L7-991 Education (General)
Online Access:	http://eprints.usm.my/29146/1/A_comparative_study_of_the_Marketing_Curriculum_Implementation_and.pdf
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id	my-usm-ep.29146
record_format	uketd_dc
spelling	my-usm-ep.291462017-02-10T10:01:19Z Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia 2010 Ilangko , Subramaniam L7-991 Education (General) The ability of the undergraduates to utilise the skills acquired from their higher learning institutes in their employment sector has posed a great concern in recent years. This study aims at comparing the implementation of marketing curriculum in lieu of its objectives, curriculum content, competency skills and the various skills acquisition among the final year undergraduates of five higher learning institutes in Malaysia. Pemasalahan yang sering diperkatakan ialah sejauh manakah pelajar di institusi pendidikan tinggi menguasai kecekapan untuk menghadapi alam pekerjaan dalam bidang pengajian yang dikuti. Selaras dengan persoalan ini, kajian ini bertujuan menganalisis pelaksanaan kurikulum bidang pemasaran dari segi objektif, kandungan kurikulum, kaedah penerapan kecekapan dan kecekapan-kecekapan yang dikuasai oleh pelajar tahun terakhir di 5 buah institusi pendidikan tinggi di negara ini. 2010 Thesis http://eprints.usm.my/29146/ http://eprints.usm.my/29146/1/A_comparative_study_of_the_Marketing_Curriculum_Implementation_and.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Ilmu Pendidikan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	L7-991 Education (General)
spellingShingle	L7-991 Education (General) Ilangko , Subramaniam Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia
description	The ability of the undergraduates to utilise the skills acquired from their higher learning institutes in their employment sector has posed a great concern in recent years. This study aims at comparing the implementation of marketing curriculum in lieu of its objectives, curriculum content, competency skills and the various skills acquisition among the final year undergraduates of five higher learning institutes in Malaysia. Pemasalahan yang sering diperkatakan ialah sejauh manakah pelajar di institusi pendidikan tinggi menguasai kecekapan untuk menghadapi alam pekerjaan dalam bidang pengajian yang dikuti. Selaras dengan persoalan ini, kajian ini bertujuan menganalisis pelaksanaan kurikulum bidang pemasaran dari segi objektif, kandungan kurikulum, kaedah penerapan kecekapan dan kecekapan-kecekapan yang dikuasai oleh pelajar tahun terakhir di 5 buah institusi pendidikan tinggi di negara ini.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ilangko , Subramaniam
author_facet	Ilangko , Subramaniam
author_sort	Ilangko , Subramaniam
title	Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia
title_short	Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia
title_full	Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia
title_fullStr	Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia
title_full_unstemmed	Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia
title_sort	perbandingan pelaksanaan kurikulum bidang pemasaran dan kecekapan pelajar antara institusi pendidikan tinggi di malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Ilmu Pendidikan
publishDate	2010
url	http://eprints.usm.my/29146/1/A_comparative_study_of_the_Marketing_Curriculum_Implementation_and.pdf
_version_	1747820092929867776

Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia

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