A Model Of Trust In Internet Banking - The Case Of Penang
Kebangkitan pembankan Internet di Malaysia telah mengubahkan cara pelanggan bank membuat transaksi bank mereka. Dari model pemiagaan pembankan tradisional, bank-bank di Malaysia sudah berubah secara perlahan-lahan ke model perniagaan "clicks-and-mortar", kerana bank-bank di Malaysia per...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29831/1/Wong_Kim_Seong.pdf |
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| Summary: | Kebangkitan pembankan Internet di Malaysia telah mengubahkan cara
pelanggan bank membuat transaksi bank mereka. Dari model pemiagaan pembankan
tradisional, bank-bank di Malaysia sudah berubah secara perlahan-lahan ke model
perniagaan "clicks-and-mortar", kerana bank-bank di Malaysia percaya bahawa
perubahan ini boleh menambah nilai kepada pelanggan-pelanggan mereka.
The emergence of Internet banking in Malaysia has started to shift the way the
Malaysia banks' customers in performing their banking transactions. From traditional
banking business model, banks in Malaysia have gradually migrated to hybrid "clicksand
mortar" business model, whereby they believe that this new business model
would add more value to their customers. Due to Internet banking is still relatively
new in Malaysia, the element of trust in Internet banking is indeed not well
understood. |
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