A Model Of Trust In Internet Banking - The Case Of Penang

Kebangkitan pembankan Internet di Malaysia telah mengubahkan cara pelanggan bank membuat transaksi bank mereka. Dari model pemiagaan pembankan tradisional, bank-bank di Malaysia sudah berubah secara perlahan-lahan ke model perniagaan "clicks-and-mortar", kerana bank-bank di Malaysia per...

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Main Author: Wong, Kim Seong
Format: Thesis
Language:English
Published: 2005
Subjects:
Online Access:http://eprints.usm.my/29831/1/Wong_Kim_Seong.pdf
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spelling my-usm-ep.298312018-04-06T01:59:04Z A Model Of Trust In Internet Banking - The Case Of Penang 2005-06 Wong, Kim Seong HG Finance Kebangkitan pembankan Internet di Malaysia telah mengubahkan cara pelanggan bank membuat transaksi bank mereka. Dari model pemiagaan pembankan tradisional, bank-bank di Malaysia sudah berubah secara perlahan-lahan ke model perniagaan "clicks-and-mortar", kerana bank-bank di Malaysia percaya bahawa perubahan ini boleh menambah nilai kepada pelanggan-pelanggan mereka. The emergence of Internet banking in Malaysia has started to shift the way the Malaysia banks' customers in performing their banking transactions. From traditional banking business model, banks in Malaysia have gradually migrated to hybrid "clicksand mortar" business model, whereby they believe that this new business model would add more value to their customers. Due to Internet banking is still relatively new in Malaysia, the element of trust in Internet banking is indeed not well understood. 2005-06 Thesis http://eprints.usm.my/29831/ http://eprints.usm.my/29831/1/Wong_Kim_Seong.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HG Finance
spellingShingle HG Finance
Wong, Kim Seong
A Model Of Trust In Internet Banking - The Case Of Penang
description Kebangkitan pembankan Internet di Malaysia telah mengubahkan cara pelanggan bank membuat transaksi bank mereka. Dari model pemiagaan pembankan tradisional, bank-bank di Malaysia sudah berubah secara perlahan-lahan ke model perniagaan "clicks-and-mortar", kerana bank-bank di Malaysia percaya bahawa perubahan ini boleh menambah nilai kepada pelanggan-pelanggan mereka. The emergence of Internet banking in Malaysia has started to shift the way the Malaysia banks' customers in performing their banking transactions. From traditional banking business model, banks in Malaysia have gradually migrated to hybrid "clicksand mortar" business model, whereby they believe that this new business model would add more value to their customers. Due to Internet banking is still relatively new in Malaysia, the element of trust in Internet banking is indeed not well understood.
format Thesis
qualification_level Master's degree
author Wong, Kim Seong
author_facet Wong, Kim Seong
author_sort Wong, Kim Seong
title A Model Of Trust In Internet Banking - The Case Of Penang
title_short A Model Of Trust In Internet Banking - The Case Of Penang
title_full A Model Of Trust In Internet Banking - The Case Of Penang
title_fullStr A Model Of Trust In Internet Banking - The Case Of Penang
title_full_unstemmed A Model Of Trust In Internet Banking - The Case Of Penang
title_sort model of trust in internet banking - the case of penang
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pengurusan
publishDate 2005
url http://eprints.usm.my/29831/1/Wong_Kim_Seong.pdf
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