Consumers' Perception Of Quality And The Effect Of Race, Sex, Marital Status, And Income Level On Perception Of Quality
Kualiti merupakan satu istilah yang susah ditakrifkan. la memberi maksud yang berlainan bagi kumpulan orang yang berlainan. Dengan itu, pengajian untuk meneliti bagaimana kumpulan orang yang berlainan mengerti maksud kualiti di dalam keputusan membeli-belah merupakan satu topik tajuk yang menari...
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my-usm-ep.300192018-04-06T01:59:09Z Consumers' Perception Of Quality And The Effect Of Race, Sex, Marital Status, And Income Level On Perception Of Quality 1996 Kathiravelu, Manoharan H Social Sciences Kualiti merupakan satu istilah yang susah ditakrifkan. la memberi maksud yang berlainan bagi kumpulan orang yang berlainan. Dengan itu, pengajian untuk meneliti bagaimana kumpulan orang yang berlainan mengerti maksud kualiti di dalam keputusan membeli-belah merupakan satu topik tajuk yang menarik. Quality is a difficult term to define. To many people it means different things and how each one of them perceive this term in their purchasing decision is an interesting study to undertake. 1996 Thesis http://eprints.usm.my/30019/ http://eprints.usm.my/30019/1/Manoharan_Kathiravelu.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
H Social Sciences |
spellingShingle |
H Social Sciences Kathiravelu, Manoharan Consumers' Perception Of Quality And The Effect Of Race, Sex, Marital Status, And Income Level On Perception Of Quality |
description |
Kualiti merupakan satu istilah yang susah ditakrifkan. la memberi
maksud yang berlainan bagi kumpulan orang yang berlainan. Dengan
itu, pengajian untuk meneliti bagaimana kumpulan orang yang
berlainan mengerti maksud kualiti di dalam keputusan membeli-belah
merupakan satu topik tajuk yang menarik.
Quality is a difficult term to define. To many people it means different
things and how each one of them perceive this term in their purchasing
decision is an interesting study to undertake. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Kathiravelu, Manoharan |
author_facet |
Kathiravelu, Manoharan |
author_sort |
Kathiravelu, Manoharan |
title |
Consumers' Perception Of Quality
And The Effect Of Race, Sex,
Marital Status, And Income Level
On Perception Of Quality
|
title_short |
Consumers' Perception Of Quality
And The Effect Of Race, Sex,
Marital Status, And Income Level
On Perception Of Quality
|
title_full |
Consumers' Perception Of Quality
And The Effect Of Race, Sex,
Marital Status, And Income Level
On Perception Of Quality
|
title_fullStr |
Consumers' Perception Of Quality
And The Effect Of Race, Sex,
Marital Status, And Income Level
On Perception Of Quality
|
title_full_unstemmed |
Consumers' Perception Of Quality
And The Effect Of Race, Sex,
Marital Status, And Income Level
On Perception Of Quality
|
title_sort |
consumers' perception of quality
and the effect of race, sex,
marital status, and income level
on perception of quality |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Pengurusan |
publishDate |
1996 |
url |
http://eprints.usm.my/30019/1/Manoharan_Kathiravelu.pdf |
_version_ |
1747820268165791744 |