Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising

Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content...

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Main Author: Lee , Lean Hua
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/30147/1/Lee_Lean_Hua_SGSM007413.pdf
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id my-usm-ep.30147
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spelling my-usm-ep.301472019-04-12T05:25:55Z Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising 2015 Lee , Lean Hua HF5001-6182 Business Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content credibility on consumers’ behavioural intention to purchase the mobile content services in Malaysia. 2015 Thesis http://eprints.usm.my/30147/ http://eprints.usm.my/30147/1/Lee_Lean_Hua_SGSM007413.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Lee , Lean Hua
Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
description Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content credibility on consumers’ behavioural intention to purchase the mobile content services in Malaysia.
format Thesis
qualification_level Master's degree
author Lee , Lean Hua
author_facet Lee , Lean Hua
author_sort Lee , Lean Hua
title Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_short Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_full Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_fullStr Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_full_unstemmed Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_sort factors determining consumer’s behavioural intention to purchase mobile content services advertising
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2015
url http://eprints.usm.my/30147/1/Lee_Lean_Hua_SGSM007413.pdf
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