Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. D...
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my-usm-ep.303792019-04-12T05:25:34Z Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry 2015-11 Loo , Chun Hou HF5001-6182 Business Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase. 2015-11 Thesis http://eprints.usm.my/30379/ http://eprints.usm.my/30379/1/Thesis_rev10.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
spellingShingle |
HF5001-6182 Business Loo , Chun Hou Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry |
description |
Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran
keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit
buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih
banyak jualan dan menjana lebih banyak pendapatan.
Due to the low reading rate among Malaysian, the overall market size of book retailing
is always limited and competitive. Some book retailers have organized book fairs
around Malaysia in order to stimulate the more sales and generate more revenue.
However not every book fair could attract huge crowd to visit and purchase. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Loo , Chun Hou |
author_facet |
Loo , Chun Hou |
author_sort |
Loo , Chun Hou |
title |
Factors Affect The Customer Loyalty Towards Business
Event: Book Fair Industry |
title_short |
Factors Affect The Customer Loyalty Towards Business
Event: Book Fair Industry |
title_full |
Factors Affect The Customer Loyalty Towards Business
Event: Book Fair Industry |
title_fullStr |
Factors Affect The Customer Loyalty Towards Business
Event: Book Fair Industry |
title_full_unstemmed |
Factors Affect The Customer Loyalty Towards Business
Event: Book Fair Industry |
title_sort |
factors affect the customer loyalty towards business
event: book fair industry |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2015 |
url |
http://eprints.usm.my/30379/1/Thesis_rev10.pdf |
_version_ |
1747820324022386688 |