Determinants Of Success Of Food Restaurant Franchising

Kajian ini telah dilaksanakan dengan tujuan untuk meninjau perhubungan antara tujuh faktor yang menentukan kejayaan francais dengan pencapaian restoran. Antara tujuh faktor yang dimaksudkan ialah latar belakang francaisi atau pengurus, sokongan keluarga, ketegasan syarat dalam perjanjian, perhubu...

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Main Author: Ooi, Ah Yook
Format: Thesis
Language:English
Published: 2002
Subjects:
Online Access:http://eprints.usm.my/31128/1/OOI_AH_YOOK.pdf
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spelling my-usm-ep.311282018-04-06T01:59:07Z Determinants Of Success Of Food Restaurant Franchising 2002-04 Ooi, Ah Yook HD28-70 Management. Industrial Management Kajian ini telah dilaksanakan dengan tujuan untuk meninjau perhubungan antara tujuh faktor yang menentukan kejayaan francais dengan pencapaian restoran. Antara tujuh faktor yang dimaksudkan ialah latar belakang francaisi atau pengurus, sokongan keluarga, ketegasan syarat dalam perjanjian, perhubungan and komunikasi, lokasi, strategi pemasaran, aduan tentang makanan dan perkhidmatan yang diterima oleh pelanggan. Data ini telah dikutip menerusi soal selidik. Sebanyak 160 soal selidik telah diedarkan di sekitar pasaraya, bahagian utara dan tengah Semenanjung Malaysia; sebahagian menerusi pos dan media elektronik. Daripada itu, hanya 71 telah dikembalikan. The principal aim of this study is to investigate the relationship between seven broad variables or factors that determine the success of food restaurant franchisees, namely franchisee' s or plant manager' s background, family support, strictness of terms and conditions, relationship and communications, outlet location, marketing strategy and complaints on food and services. Data was collected by means of questionnaire survey. A total of 160 questionnaires were distributed personally to major shopping complexes in Northern and Middle parts of Peninsular Malaysia; some were distributed through the post and electronic media. From these, 71 were collected back. 2002-04 Thesis http://eprints.usm.my/31128/ http://eprints.usm.my/31128/1/OOI_AH_YOOK.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Ooi, Ah Yook
Determinants Of Success Of Food Restaurant Franchising
description Kajian ini telah dilaksanakan dengan tujuan untuk meninjau perhubungan antara tujuh faktor yang menentukan kejayaan francais dengan pencapaian restoran. Antara tujuh faktor yang dimaksudkan ialah latar belakang francaisi atau pengurus, sokongan keluarga, ketegasan syarat dalam perjanjian, perhubungan and komunikasi, lokasi, strategi pemasaran, aduan tentang makanan dan perkhidmatan yang diterima oleh pelanggan. Data ini telah dikutip menerusi soal selidik. Sebanyak 160 soal selidik telah diedarkan di sekitar pasaraya, bahagian utara dan tengah Semenanjung Malaysia; sebahagian menerusi pos dan media elektronik. Daripada itu, hanya 71 telah dikembalikan. The principal aim of this study is to investigate the relationship between seven broad variables or factors that determine the success of food restaurant franchisees, namely franchisee' s or plant manager' s background, family support, strictness of terms and conditions, relationship and communications, outlet location, marketing strategy and complaints on food and services. Data was collected by means of questionnaire survey. A total of 160 questionnaires were distributed personally to major shopping complexes in Northern and Middle parts of Peninsular Malaysia; some were distributed through the post and electronic media. From these, 71 were collected back.
format Thesis
qualification_level Master's degree
author Ooi, Ah Yook
author_facet Ooi, Ah Yook
author_sort Ooi, Ah Yook
title Determinants Of Success Of Food Restaurant Franchising
title_short Determinants Of Success Of Food Restaurant Franchising
title_full Determinants Of Success Of Food Restaurant Franchising
title_fullStr Determinants Of Success Of Food Restaurant Franchising
title_full_unstemmed Determinants Of Success Of Food Restaurant Franchising
title_sort determinants of success of food restaurant franchising
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pengurusan
publishDate 2002
url http://eprints.usm.my/31128/1/OOI_AH_YOOK.pdf
_version_ 1747820394106060800