The Effects Of Service Quality, Companion’s Satisfaction And Delight On Behavioural Intention In Private Hospitals For Medical Tourism

Kajian ini mengkaji perkaitan kualiti perkhidmatan dalam konteks pelancongan perubatan di hospital-hospital swasta di Malaysia. Ia merangkumi dimensi kualiti perkhidmatan komunikasi, budi bahasa, sokongan emosi, kemudahan hospital dan keperluan pendamping yang boleh meningkatkan niat tingkah laku me...

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Bibliographic Details
Main Author: Mohamad, Wan Normila
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.usm.my/31425/1/WAN_NORMILA_MOHAMAD_24.pdf
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