An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this...

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Main Author: Mohamad Yasin, Nazri
Format: Thesis
Language:English
Published: 2016
Subjects:
P87-96 Communication
Mass media
Online Access:http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf
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id my-usm-ep.38730
record_format uketd_dc
spelling my-usm-ep.387302019-04-12T05:25:08Z An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice 2016-12 Mohamad Yasin, Nazri P87-96 Communication. Mass media Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs 2016-12 Thesis http://eprints.usm.my/38730/ http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Komunikasi
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic P87-96 Communication
Mass media
spellingShingle P87-96 Communication
Mass media
Mohamad Yasin, Nazri
An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
description Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Mohamad Yasin, Nazri
author_facet Mohamad Yasin, Nazri
author_sort Mohamad Yasin, Nazri
title An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_short An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_full An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_fullStr An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_full_unstemmed An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_sort examination of integrated marketing communication in government-linked companies and cultures influence on the implementation and practice
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Komunikasi
publishDate 2016
url http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf
_version_ 1747820699675787264

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