Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the se...
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2011
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my-usm-ep.419192019-04-12T05:26:33Z Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia 2011-06 Lau , Pei Mey TH1-9745 Building construction Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors. 2011-06 Thesis http://eprints.usm.my/41919/ http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Perumahan, Bangunan & Perancangan |
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Universiti Sains Malaysia |
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USM Institutional Repository |
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English |
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TH1-9745 Building construction |
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TH1-9745 Building construction Lau , Pei Mey Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
description |
Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors. |
format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Lau , Pei Mey |
author_facet |
Lau , Pei Mey |
author_sort |
Lau , Pei Mey |
title |
Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
title_short |
Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
title_full |
Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
title_fullStr |
Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
title_full_unstemmed |
Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
title_sort |
service quality, visitor satisfaction and behavioural intentions towards public museums in malaysia |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Perumahan, Bangunan & Perancangan |
publishDate |
2011 |
url |
http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf |
_version_ |
1747820996843274240 |