Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain

Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain

In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming...

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Bibliographic Details
Main Author: al-Rousan, Ramzi Mahmoud Refai
Format: Thesis
Language:English
Published: 2011
Subjects:
TH1-9745 Building construction
Online Access:http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf
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id my-usm-ep.42304
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spelling my-usm-ep.423042019-04-12T05:26:38Z Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain 2011-05 al-Rousan, Ramzi Mahmoud Refai TH1-9745 Building construction In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming more and more challenging. This study attempts to examine the relationship among tourism service quality, customer satisfaction and customer loyalty in three selected Jordanian hotels which are branches of a five-star hotel chain 2011-05 Thesis http://eprints.usm.my/42304/ http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Perumahan, Bangunan & Perancangan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic TH1-9745 Building construction
spellingShingle TH1-9745 Building construction
al-Rousan, Ramzi Mahmoud Refai
Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
description In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming more and more challenging. This study attempts to examine the relationship among tourism service quality, customer satisfaction and customer loyalty in three selected Jordanian hotels which are branches of a five-star hotel chain
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author al-Rousan, Ramzi Mahmoud Refai
author_facet al-Rousan, Ramzi Mahmoud Refai
author_sort al-Rousan, Ramzi Mahmoud Refai
title Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_short Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_full Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_fullStr Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_full_unstemmed Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_sort hotel service quality and customer loyalty in jordanian hotels: a case study of marriott hotels chain
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Perumahan, Bangunan & Perancangan
publishDate 2011
url http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf
_version_ 1747821056027000832

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