The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan...
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my-usm-ep.430802018-11-29T08:29:26Z The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. 2011-08 Wangbenmad, Chutima HD28-70 Management. Industrial Management Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace. 2011-08 Thesis http://eprints.usm.my/43080/ http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan |
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HD28-70 Management Industrial Management Wangbenmad, Chutima The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. |
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Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran.
New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace.
|
format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Wangbenmad, Chutima |
author_facet |
Wangbenmad, Chutima |
author_sort |
Wangbenmad, Chutima |
title |
The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. |
title_short |
The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. |
title_full |
The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. |
title_fullStr |
The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. |
title_full_unstemmed |
The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. |
title_sort |
effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Pengurusan |
publishDate |
2011 |
url |
http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf |
_version_ |
1747821160377090048 |