The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen

The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making proces...

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Main Author: Al-Areefi, Mahmoud Abdullah Hussein
Format: Thesis
Language:English
Published: 2013
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Online Access:http://eprints.usm.my/43796/1/Mahmoud%20Abdullah%20Hussein%20Al-Areefi24.pdf
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spelling my-usm-ep.437962019-04-12T05:26:11Z The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen 2013-07 Al-Areefi, Mahmoud Abdullah Hussein R5-920 Medicine (General) The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making process. Specifically, this study investigates the relationships between physicians and medical representative (MRs) and to identify physicians’ perceptions, beliefs and attitudes toward interactions with those MRs, and to explore the potentially modifiable factors influencing those interactions; to identify the main sources of information physicians use to obtain knowledge about new drugs and to explore how they influence physicians’ prescribing decisions; and to investigate the relationship of physicians’ characteristics and practice-setting factors with previous factors. This study was conducted in a step-wise approach. In the first phase, a qualitative research method was adopted to have an in-depth understanding of the phenomenon surrounding the nature and extent of drug promotion techniques. In the second phase, a quantitative method was applied using the cross-sectional. Research was conducted in Sana’a, Yemen. Physicians in public and private hospitals were surveyed. All instruments were tested for its reliability and validity measures. 2013-07 Thesis http://eprints.usm.my/43796/ http://eprints.usm.my/43796/1/Mahmoud%20Abdullah%20Hussein%20Al-Areefi24.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Sains Farmasi
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic R5-920 Medicine (General)
spellingShingle R5-920 Medicine (General)
Al-Areefi, Mahmoud Abdullah Hussein
The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
description The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making process. Specifically, this study investigates the relationships between physicians and medical representative (MRs) and to identify physicians’ perceptions, beliefs and attitudes toward interactions with those MRs, and to explore the potentially modifiable factors influencing those interactions; to identify the main sources of information physicians use to obtain knowledge about new drugs and to explore how they influence physicians’ prescribing decisions; and to investigate the relationship of physicians’ characteristics and practice-setting factors with previous factors. This study was conducted in a step-wise approach. In the first phase, a qualitative research method was adopted to have an in-depth understanding of the phenomenon surrounding the nature and extent of drug promotion techniques. In the second phase, a quantitative method was applied using the cross-sectional. Research was conducted in Sana’a, Yemen. Physicians in public and private hospitals were surveyed. All instruments were tested for its reliability and validity measures.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Al-Areefi, Mahmoud Abdullah Hussein
author_facet Al-Areefi, Mahmoud Abdullah Hussein
author_sort Al-Areefi, Mahmoud Abdullah Hussein
title The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
title_short The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
title_full The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
title_fullStr The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
title_full_unstemmed The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
title_sort influence of drug promotion techniques on prescribing decisions among physicians in sana’a city, yemen
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Sains Farmasi
publishDate 2013
url http://eprints.usm.my/43796/1/Mahmoud%20Abdullah%20Hussein%20Al-Areefi24.pdf
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