Improving Sales Performance: A Case Study In A Korean Based Adhesive Company
This case study is to explore the business issues that concerns Best Chemical’s sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea’s culture and preferred business style. Established in 2007, Bes...
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| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/44469/1/LOW%20CHIE%20CHONG.pdf |
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my-usm-ep.444692019-05-31T00:51:08Z Improving Sales Performance: A Case Study In A Korean Based Adhesive Company 2014 Low, Chie Chong HF5001-6182 Business This case study is to explore the business issues that concerns Best Chemical’s sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea’s culture and preferred business style. Established in 2007, Best Chemical Co., Ltd. is a Korean based adhesive company servicing semiconductor and electronics industry. In 2009, they appointed Advance Resources Sdn. Bhd. as their distributor. Their global business portrayed limited achievement for the past four years. In fact, their distributor was not able to achieve the target of 72 sales cases and the sales closing rate was also far below 20% of the closing rate target set by Best Chemical. 2014 Thesis http://eprints.usm.my/44469/ http://eprints.usm.my/44469/1/LOW%20CHIE%20CHONG.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Low, Chie Chong Improving Sales Performance: A Case Study In A Korean Based Adhesive Company |
| description |
This case study is to explore the business issues that concerns Best Chemical’s sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea’s culture and preferred business style. Established in 2007, Best Chemical Co., Ltd. is a Korean based adhesive company servicing semiconductor and electronics industry. In 2009, they appointed Advance Resources Sdn. Bhd. as their distributor. Their global business portrayed limited achievement for the past four years. In fact, their distributor was not able to achieve the target of 72 sales cases and the sales closing rate was also far below 20% of the closing rate target set by Best Chemical. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Low, Chie Chong |
| author_facet |
Low, Chie Chong |
| author_sort |
Low, Chie Chong |
| title |
Improving Sales Performance: A Case Study In A Korean Based Adhesive Company |
| title_short |
Improving Sales Performance: A Case Study In A Korean Based Adhesive Company |
| title_full |
Improving Sales Performance: A Case Study In A Korean Based Adhesive Company |
| title_fullStr |
Improving Sales Performance: A Case Study In A Korean Based Adhesive Company |
| title_full_unstemmed |
Improving Sales Performance: A Case Study In A Korean Based Adhesive Company |
| title_sort |
improving sales performance: a case study in a korean based adhesive company |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2014 |
| url |
http://eprints.usm.my/44469/1/LOW%20CHIE%20CHONG.pdf |
| _version_ |
1747821376523206656 |