The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...

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Main Author:	Khoo, Gim Hoon
Format:	Thesis
Language:	English
Published:	2012
Subjects:	P87-96 Communication Mass media
Online Access:	http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf
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id	my-usm-ep.44822
record_format	uketd_dc
spelling	my-usm-ep.448222019-07-02T07:49:06Z The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang 2012-06 Khoo, Gim Hoon P87-96 Communication. Mass media This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and in-depth interview. A survey was conducted to collect data using the purposive sampling method. In January 2009, survey questionnaires were distributed to practitioners in the hotel industry in Penang. Descriptive statistics were used to analyse the data. 2012-06 Thesis http://eprints.usm.my/44822/ http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Komunikasi
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	P87-96 Communication Mass media
spellingShingle	P87-96 Communication Mass media Khoo, Gim Hoon The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
description	This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and in-depth interview. A survey was conducted to collect data using the purposive sampling method. In January 2009, survey questionnaires were distributed to practitioners in the hotel industry in Penang. Descriptive statistics were used to analyse the data.
format	Thesis
qualification_level	Master's degree
author	Khoo, Gim Hoon
author_facet	Khoo, Gim Hoon
author_sort	Khoo, Gim Hoon
title	The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
title_short	The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
title_full	The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
title_fullStr	The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
title_full_unstemmed	The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
title_sort	practice of public relations in malaysia : a case study on the roles of public relations practitioners in the hotel industry in penang
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi
publishDate	2012
url	http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf
_version_	1747821406088855552

The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

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