Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model

The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences....

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Main Author:	Yoseph, Fahed
Format:	Thesis
Language:	English
Published:	2017
Subjects:	QA75.5-76.95 Electronic computers Computer science
Online Access:	http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf
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id	my-usm-ep.45378
record_format	uketd_dc
spelling	my-usm-ep.453782019-09-11T01:27:46Z Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model 2017-02 Yoseph, Fahed QA75.5-76.95 Electronic computers. Computer science The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences. A widely used approach for gaining insight into the heterogeneity of customer buying behavior and profitability is market segmentation. It refers to the division of a mass market into smaller homogeneous markets based on purchase similarity and the diversity of customers. 2017-02 Thesis http://eprints.usm.my/45378/ http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Sains Komputer
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	QA75.5-76.95 Electronic computers Computer science
spellingShingle	QA75.5-76.95 Electronic computers Computer science Yoseph, Fahed Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
description	The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences. A widely used approach for gaining insight into the heterogeneity of customer buying behavior and profitability is market segmentation. It refers to the division of a mass market into smaller homogeneous markets based on purchase similarity and the diversity of customers.
format	Thesis
qualification_level	Master's degree
author	Yoseph, Fahed
author_facet	Yoseph, Fahed
author_sort	Yoseph, Fahed
title	Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
title_short	Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
title_full	Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
title_fullStr	Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
title_full_unstemmed	Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
title_sort	market segmentation using enhanced rfm (regency, frequency, monetary) model
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Sains Komputer
publishDate	2017
url	http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf
_version_	1747821497949356032

Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model

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