Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model

The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences....

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Bibliographic Details
Main Author: Yoseph, Fahed
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf
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