Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty
A multitude of companies has already identified the need to create a loyal customer base and acknowledged maintaining existing customers and extending businesses with them are significantly less expensive than acquiring new customers. Therefore this thesis describes the development of a conceptual m...
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Main Author: | Chin, Sze Hui |
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Format: | Thesis |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://eprints.usm.my/46390/1/Chin%20Sze%20Hui24.pdf |
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