Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty

A multitude of companies has already identified the need to create a loyal customer base and acknowledged maintaining existing customers and extending businesses with them are significantly less expensive than acquiring new customers. Therefore this thesis describes the development of a conceptual m...

Full description

Saved in:
Bibliographic Details
Main Author: Chin, Sze Hui
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/46390/1/Chin%20Sze%20Hui24.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items