4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance

Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses r...

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Main Author:	Abu Bakar, Lily Julienti
Format:	Thesis
Language:	English
Published:	2002
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf
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id	my-usm-ep.47713
record_format	uketd_dc
spelling	my-usm-ep.477132020-10-23T03:41:00Z 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance 2002-02 Abu Bakar, Lily Julienti HF5001-6182 Business Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses relationships between 4Ps (product, price, place and promotion) innovation and organization performance. Result generally support past work by Biggs (1996), Cohen (1988), Kelleberg (1986), Palmer (1993), Perreault and Russ ( 1976), who have proposed that innovation is positively related to financial and non-financial performance of the organization. 2002-02 Thesis http://eprints.usm.my/47713/ http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Abu Bakar, Lily Julienti 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
description	Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses relationships between 4Ps (product, price, place and promotion) innovation and organization performance. Result generally support past work by Biggs (1996), Cohen (1988), Kelleberg (1986), Palmer (1993), Perreault and Russ ( 1976), who have proposed that innovation is positively related to financial and non-financial performance of the organization.
format	Thesis
qualification_level	Master's degree
author	Abu Bakar, Lily Julienti
author_facet	Abu Bakar, Lily Julienti
author_sort	Abu Bakar, Lily Julienti
title	4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_short	4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_full	4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_fullStr	4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_full_unstemmed	4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_sort	4ps innovations in small medium enterprise and the impact to the business performance
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2002
url	http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf
_version_	1747821820455682048

4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance

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