The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
In this current competitive environment, it is important for international students to accentuate on information from eWoM to enrol in PrHEI. It has been argued that the quality of information orientation and the credibility of the information orientation source from eWoM can guide international stu...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | http://eprints.usm.my/48536/1/VIJAYESVARAN%20AL%20ARUMUGAM_hj.pdf |
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