The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on w...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2020
|
Subjects: | |
Online Access: | http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-usm-ep.52585 |
---|---|
record_format |
uketd_dc |
spelling |
my-usm-ep.525852022-05-25T08:23:26Z The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator 2020-10 Cheah, Chew Sze HF5001-6182 Business The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on work. In light of the academic community, this very concept, nonetheless, has remained untapped; thus the pressing need for rigorous seminal studies to validate proactive behaviour in this academic context. In line with the strong belief in fabulous brand held by the management, universities are expected to attract not only students, but also multiple talents to enhance their performances 2020-10 Thesis http://eprints.usm.my/52585/ http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
spellingShingle |
HF5001-6182 Business Cheah, Chew Sze The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
description |
The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on work. In light of the academic community, this very concept, nonetheless, has remained untapped; thus the pressing need for rigorous seminal studies to validate proactive behaviour in this academic context. In line with the strong belief in fabulous brand held by the management, universities are expected to attract not only students, but also multiple talents to enhance their performances |
format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Cheah, Chew Sze |
author_facet |
Cheah, Chew Sze |
author_sort |
Cheah, Chew Sze |
title |
The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
title_short |
The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
title_full |
The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
title_fullStr |
The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
title_full_unstemmed |
The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
title_sort |
influence of employer branding on proactive work behaviour among academicians in private higher education institutions: work engagement as a mediator |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2020 |
url |
http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf |
_version_ |
1747822195672875008 |